A Clever Piece of Brand Storytelling
German medical technology brand EIZO produces medical imaging high precision displays for the examination and diagnosis of radiographs. When it came to creating a piece of brand communication to capture the attention and tickle the funny bone (medical term) of their doctor clientele, they hit it out of the park with this clever and revealing take on the pin-up calendar. The medical imaging of the pin-up calendar shows-off the capabilities of EIZOs equipment in absolute detail, whilst having a laugh at themselves — a fresh and endearing approach chock-full of brand personality in what is typically a dry and uninspiring category.
Love it.
We found this little pearler on advertolog.com
Ad created by the clever guys at a ‘Butter’ in Berlin & Duesseldorf, Germany.
Tags: Advertising, Brand Agency, Brand Design, brand designer Melbourne, brand designers, Brand Experience, Brand Personality, Brand Strategy, brand-designers-Melbourne, brand-gesture, Brand-Storytelling, butter, Corporate Image, EIZO pin-up, EIZO pin-up calendar, Graphic Design Melbourne, pin-up, pin-up calendar, xray pin-up
A simply brilliant piece of brand storytelling, certainly does hit the funny bone doesn’t it?
A very clever brand communication and brand gesture by EIZO. I have never seen a piece of work that captures a brands personality like this before. Very unique!
Thanks Jon, Great example of starting a piece of brand communications design with a big idea, rather than just the brand identity.