Truly Deeply/Madly

So often we find a great brand com­mu­ni­ca­tion thought that is let down by poor cre­ative exe­cu­tion, or a piece of beau­ti­ful brand design that lacks a pow­er­ful thought. Obvi­ously the best solu­tions are those that com­bine a strate­gi­cally sharp piece of brand think­ing with brand design that truly and deeply con­nects that thought with an emo­tion­ally evoca­tive visual.

When we found this beau­ti­ful point of sale brand com­mu­ni­ca­tion for Play-Doh, we knew we’d found a won­der­ful piece of brand story-telling. These posters have been cre­ated by Driv, a Malaysian born designer based-in Sin­ga­pore. The craft­ing of the pho­tog­ra­phy, styling and typog­ra­phy are beau­ti­ful. Nice one Driv.

Tags: Advertising, Brand Agency, Brand Design, brand designer Melbourne, brand designers, Brand Experience, Brand Personality, Brand Voice, brand-designers-Melbourne, Brand-Storytelling, Creative Ideas, Driv, Play-Doh, Visual Language

This entry was posted on Tuesday, July 6th, 2010 at 7:00 am and is filed under Brand Agency, Brand Design, Brand Voice, Brand-Storytelling, Graphic Design Melbourne, Visual Language. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.