Comments on: Packaging the NYC experience http://www.trulydeeply.com.au/madly/2010/07/09/packaging-the-nyc-experience/#utm_source=feed&utm_medium=feed&utm_campaign=feed Musings on brands and branding Wed, 08 Feb 2012 04:37:18 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Jon Thomas http://www.trulydeeply.com.au/madly/2010/07/09/packaging-the-nyc-experience/comment-page-1/#comment-1964 Jon Thomas Tue, 13 Jul 2010 15:03:14 +0000 http://www.trulydeeply.com.au/madly/?p=5719#comment-1964 I love the idea. It not only shows the importance of design, it also shows how powerful a story can be. Each box tells it's own individual story, and each person imagines a different story each time. As you look at it, you can imagine what the real stories are behind the pieces. Who used that ticket? Who was waving that flag? Of course, whats the story behind the condom wrapper? Was it true love or just a fling? Actually, it's the absence of the truth that makes it so intriguing, allowing the viewer to insert their own truths and creativity. What a great party game it would be to have each person tell a different story about a piece of trash in the cube! Jon Thomas Story Worldwide http://www.twitter.com/Story_Jon I love the idea. It not only shows the importance of design, it also shows how powerful a story can be. Each box tells it’s own individual story, and each person imagines a different story each time. As you look at it, you can imagine what the real stories are behind the pieces. Who used that ticket? Who was waving that flag? Of course, whats the story behind the condom wrapper? Was it true love or just a fling? Actually, it’s the absence of the truth that makes it so intriguing, allowing the viewer to insert their own truths and creativity.

What a great party game it would be to have each person tell a different story about a piece of trash in the cube!

Jon Thomas
Story Worldwide
http://www.twitter.com/Story_Jon

]]> By: Domma http://www.trulydeeply.com.au/madly/2010/07/09/packaging-the-nyc-experience/comment-page-1/#comment-1945 Domma Fri, 09 Jul 2010 03:22:07 +0000 http://www.trulydeeply.com.au/madly/?p=5719#comment-1945 That's so cool and such an original idea! Nice work Justin Gignac! That’s so cool and such an original idea! Nice work Justin Gignac!

]]> By: Derek http://www.trulydeeply.com.au/madly/2010/07/09/packaging-the-nyc-experience/comment-page-1/#comment-1943 Derek Fri, 09 Jul 2010 00:26:47 +0000 http://www.trulydeeply.com.au/madly/?p=5719#comment-1943 Love it, reminds me of Piero Manzoni's Merda d"Artista. He literally turned sh*t into gold: http://www.guardian.co.uk/artanddesign/2007/jun/13/art Love it,
reminds me of Piero Manzoni’s Merda d”Artista.
He literally turned sh*t into gold:
http://www.guardian.co.uk/artanddesign/2007/jun/13/art

]]> By: Reg http://www.trulydeeply.com.au/madly/2010/07/09/packaging-the-nyc-experience/comment-page-1/#comment-1942 Reg Thu, 08 Jul 2010 23:57:10 +0000 http://www.trulydeeply.com.au/madly/?p=5719#comment-1942 Love the power of imagination...thanks Cassie Love the power of imagination…thanks Cassie

]]>