Truly Deeply/Madly

With the dust set­tling from the World Cup, some very clever brand ges­tures are com­ing to light — and this one from the Dutch Foot­ball fed­er­a­tion is one of the best.A Great Visual Brand Expe­ri­ence
The KNVB pro­duced a range of lim­ited edi­tion national foot­ball kits for their fans. When a goal was scored and the shirt was pulled over the fan’s head, the face of one of the Dutch foot­ball stars was revealed printed on the inside of the shirt — a great sur­prise, and a great brand gesture.

Love it.

We spot­ted this lit­tle beauty on The Cool Hunter.

Tags: 2010 World Cup, Brand Agency, Brand Design, brand designer Melbourne, brand designers, Brand Experience, Brand Personality, Brand Strategy, brand-designers-Melbourne, brand-gesture, Dutch Football Federation, Graphic Design Melbourne, Melbourne Brand Strategy, Visual Language

This entry was posted on Tuesday, July 20th, 2010 at 7:00 am and is filed under Brand Agency, Brand Design, Corporate Image, Experiences. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.