When it comes to brand loyalty, few expressions are more powerful than customer testimonials. These days customers express their feelings towards brands through a multitude of on-line forums that are not only more prolific, but require such little effort as to encourage a king-tide of sentiment, positive and negative. Occasionally we come cross an expression of brand loyalty so passionate it leaps from the flood of customer opinion — this brief customer review is one of those. The authenticity of this brand rant by Chris from Waltham, MA in the States is so rich with natural passion and verve I can almost taste it. Pity the girls working the friers weren’t on the same bus.
Which gets me to wondering:
• How many brand set their customer loyalty expectations this high?
• How much brand leverage could any organization get off-the-back of this level of passionate brand endorsement? and
• What are they doing (if anything) to create such remarkable brand experiences for their customers and clients?
David Ansett, Brandamentalist
For monthly updates of our thinking, click here to receive our free Brand Newsletter
Designer of Brands that transform Customers into Passionate Loyalists
Tags: Brand Agency, Brand Communication, Brand Design, brand designer, brand designer Melbourne, brand designers, Brand Experience, brand passion, Brand Personality, brand-designers-Melbourne, brand-gesture, Brand-Loyalty, Brand-Storytelling, brandamentalist, Creative Ideas, Dave Ansett, David Ansett, Graphic Design Melbourne, Wendy's Burgers, Wendy's review
This place is BAWLIN’ yo!!!! “please you ugly anyway” Just brilliant!