Truly Deeply/Madly

Fol­low­ing on from our post ‘Cof­fee Avenue – A Great Brand Expe­ri­ence on Wheels’, Kelvin Nat­ural Slush Co., the brain­child of yet another cor­po­rate refugee turned foodie entrepreneur, just recently hit the streets
in NYC, offer­ing a more sophis­ti­cated ver­sion of a child­hood favorite — the slushie.

In an effort to adul­tify the slushie expe­ri­ence, this pre­mium, all nat­ural brand offers “more sophis­ti­cated,
less sweet” flavours like Spicy Gin­ger, Tangy Cit­rus, and Green & Black Tea, to which you add any num­ber of fresh-fruit purées…and to really take it to a dessert-worthy bev­er­age add a scoop of ice cream for a slushie float.
They also appar­ently make good mix­ers, but you’ll have to sup­ply your own booze.

Every­thing about Kelvin (the name comes from the Kelvin tem­per­a­ture scale, in which absolute zero is the cold­est
you can get) is a great exam­ple of how small brands can be big on per­son­al­ity – Are all your Kelvin employ­ees really trained nin­jas who have traded in their ninja masks and killer ways for a life of peace, safety and slushies?
Yes. This is absolutely true.

Kelvin is cur­rently mak­ing its way around Man­hat­tan so for more infor­ma­tion and for truck loca­tion updates,
visit Kelvin on Face­book and fol­low them onTwit­ter.

Brain freeze just got a lit­tle more fun.

If you’d like to talk to some peo­ple who spend way too much of their life eat­ing, sleep­ing, think­ing about brands
give us a call.

Cas­san­dra Gill
Direc­tor of Design.

Tags: Brand, Brand Agency, Brand Design, brand designer, brand designer Melbourne, Brand Experience, Brand Identity, Brand Personality, Brand Voice, brand-designers-Melbourne, Brand-Loyalty, Brand-Storytelling, Corporate Image, Creative Ideas, Design, Graphic Design Melbourne, Kelvin, Kelvin Natural Slush Co., Melbourne Brand Strategy, Truly Deeply, Value of Design, Visual Language

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