Following the trend of pop-up brand experiences, a whole bunch of New York City residents spent the weekend, cavorting in three unused dumpsters converted into micro swimming pools as a way of taking the third annual Summer Streets festival to the streets. The pop-up pools were set-up on Park Avenue this weekend for eager swimmers to enjoy and to get tongues wagging with some a-grade brand storytelling.
Tags: Brand Agency, Brand Design, brand designer Melbourne, brand designers, Brand Experience, brand-designers-Melbourne, brand-gesture, dumpster pools, Graphic Design Melbourne, pop-up pools, Summer Streets Festival
