A Big, Bold Brand Experience by Design
Powergig.com recently hired a plane to fly over the active volcano in Reykjavic, Iceland so that could drop a bundle of fake guitars into it. They filmed the act and posted it to the net in a graphic piece of brand storytelling. A bold gesture indeed given that they’re brand is all about ‘rockin’ it real’.
The video’s shot by the guys at Droga5. Not sure this rings with the rock authenticity the brand demands, but kind of a cool thing to do all the same.
David Ansett, Brandamentalist
For monthly updates of our thinking, click here to receive our free Brand Newsletter
Designer of Brands that Rock It Real.
Tags: Brand Agency, Brand Communication, Brand Design, brand designer, brand designer Melbourne, brand designers, Brand Experience, brand-designers-Melbourne, brand-gesture, Brand-Storytelling, brandamentalist, Creative Ideas, Dave Ansett, David Ansett, fake guitars in volcano, powergig.com
That’s purely insane and when you thought it was all over there’s a cam strapped to a guitar! AWESOME!
Yeah, looks like these guys had alot of fun creating this brand experience.