A great reminder that often when it comes to brand communication — the simple ideas are often the best. In a wonderful brand gesture, the owners of this bike shop north of Berlin attached around 120 bicycles to the facade of their store to draw attention to their business. Simple.
Fabrizio Bensch / Reuters
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I love the grandeur of this idea. Great example of people with a passion intuitively creating stand-out brand communication design. Love it.
Terrific, not only is this a great brand expression it is also a great personal brand expression. It shows off his passion for bikes.