brand communication

In Brand communication, as in life you get one chance to make a first impression. Reminder to businesses of all sizes – best price does not necessarily = best offer (At least it’s spelled correctly).

Dave Ansett, Brandamentalist
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Designer of Brand First Impressions

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    4 Responses to “Brand Communication – One Chance to Make A First Impression”

    1. Tim says:

      I agree, this sign is definitely a great reminder to small businesses that best price isn’t always the ‘best offer’. I think there is a balance between both these offerings, best price/best offer. The real challenge for businesses is, how to find that balance?

    2. david says:

      Tim,
      Brand communication of best offer is usually about best value – which includes the quality of the product – in this case the quality of the sign writing. What I love about this piece of sign artistry is you can’t even read his own phone number – not a sparkling example of brand design.

    3. Domma says:

      A great example of a brand communication first impression gone wrong! I certainly agree that best price does not equal the best offer but then again is this someone deliberately having a laugh?

    4. david says:

      You may be right Domma – but the authenticity of the pic suggests to me that it’s a poor quality signage manufacturer attempting a marketing strategy that is not supported by what his brand can actually deliver. A great reminder that brand communications need to truly reflect the offer.

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