Archive for September, 2010

09.29.10

The Australia Project

The Australia Project is a series of creative initiatives aimed at examining the Australian identity. Engaging prominent Australian creatives and the general public alike, the project provokes debate regarding contemporary Australian culture. The concept was developed by Chris Edser, Scott Heinrich and Yianni Hill and was setup to spark debate about Australia’s national identity. The project invited local creatives to participate and contributors included prominent artists, designers, illustrators, musicians, writers, photographers and filmmakers.

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09.28.10

From Global Blanding to Greenwashing – Trends in Brand Visual Language

brand visual languageHow Trends in Visual Language Impact the Interpretation of Meaning for Brands
As the world spins faster, technology and information accelerates towards the speed of light and the ocean of marketing and brand messages roars ever-louder, we continue to sharpen our ability to filter. We filter ads, we filter web sites, we filter emails and Facebook invitations, we are becoming highly attuned at high-speed information filtration. One of the tools we utilize for filtering is pattern recognition. As we form our views and preferences, we use cues that identify ‘good messages’ from ‘bad messages’ to help us make educated guesses as to what we should explore and what we should ignore. These cues relate to our senses of sight, taste, touch, smell or hearing. By committing the cue to memory we create ‘somatic markers’ – points of meaning by which we can assess related cues quickly and efficiently.

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09.27.10

Choosing the Right Channel for your Brand Communication

brand designers Melbourne

So you’ve got a great brand campaign idea, and you’ve got a great integrated channel strategy – but have you checked recently to see how the two are integrating? Sometimes with brand communication campaigns, the best ideas on paper don’t turn-out to seem so sweet in real life. I’m sure in the board room back at police HQ, the idea to use You Tube as a channel for officer recruitment seemed like a brainwave at the time.

Dave Ansett, Brandamentalist
For monthly updates of our thinking, click here to receive our free Brand Newsletter
Designer of Non-violent Brand Communication

09.24.10

Celebrate Brand Heritage

An enduring heritage is a great way to claim authenticity when it comes to branding. And in a country as young as Australia if you can claim a 150 year heritage you have something worth celebrating from a brand perspective. And this is precisely what Victorian winery Tahbilk has been doing throughout 2010, celebrating an esteemed history that dates back to 1860. There have been many activities here in Australia and overseas markets and it was a great pleasure a couple of weeks ago to be invited, along with 300 other guests, to a magnificent birthday dinner at the glorious Regent Theatre ballroom. It was a graceful and passionate event, very in keeping with the character of the brand. Best of all it treated us to the delights of the brand with superbly matched food and wine combination’s. The 2002 Tahbilk Marsanne compared to the 2009 Tahbilk Marsanne. A 1999 Cabernet Sauvignon compared with a 2004. Factor in a couple of different styles of Shiraz and hopeful you get a little of the picture. There is nothing quite like sitting down at a table and finding enough glassware for ten people being solely your responsibility for the evening. It was an evening of celebration and storytelling wrapped up in the ultimate sensory brand journey.

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09.22.10

Brand Strategy without holes

The Sock is the humblest of clothing items and yet it plays such a crucial role in our lives. It hides away inside one of our most expensive, and for many people most important, possessions – the shoe, but where would those $400 shoes be without their buddies the sock bros. I grew up  fighting with 3 siblings to get to the sock draw first and avoid the socks with the holes. I learned that an inferior sock can leave you uncomfortable, frustrated and feeling less human than those around you. A good sock can make you feel like you are walking 10 feet tall.

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09.21.10

The Not-so Subtle Meanings of Brand Colour

brand communications designers

We often find ourselves reminding clients that there’s much more to the craft of brand identity design than might meet the eye. Four years at University learning the basics, followed by years of experience designing hundreds of brand identities and pieces of brand communication for businesses across all markets provide the basis for what might seem like creative fancy, but is actually highly tuned application of visual coded communication. Not convinced? Ask these Russian police whether their uniform design should have involved a brand design professional.

Dave Ansett, Brandamentalist
For monthly updates of our thinking, click here to receive our free Brand Newsletter
Designer of Brand Meaning and Fan of the Pink Police

09.20.10

Love Letter – Building A Neighborhood Bond

The Power of Love
Love Letter is literally a love letter painted on the walls facing the Market elevated train in Philadelphia, USA. 40 local and international artists have been painting on bare walls since August.

brand designer melbourne

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09.17.10

The Johnny Cash Project

Building online communities is one thing all modern brands strive for. I came across this project and it is one of the first things that I have actively contributed to online. This is the Johnny Cash project, a global art collaboration. This project created by artist Aaron Koblin unites Johnny Cash fans across the world by inviting them to draw a frame for his music video ‘Ain’t No Grave’.

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09.16.10

AGDA Poster Annual

About AGDA
The Australian Graphic Design Association (AGDA) is the national organisation for professional graphic designers. The goal of AGDA is the establishment of fair and productive working relationships between graphic designers and their clients. AGDA does this by providing designers with the tools and information to take control of their professional lives. AGDA also works on increasing awareness of the value and importance of graphic design in business, education and culture. An awareness event that AGDA runs is an AGDA Poster Annual competition.

Here at Truly Deeply we love quickly putting together creative idea based outputs, so I was keen to submit something.

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09.14.10

Internal & External Brand Communication

brand communication designers

When creating brand communication it’s important to understand the difference between internal brand messages and external ones. Often the realities of running a business require some down-to-earth practicalities – like a ratio of two ugly dancers (presumably on a more economical pay rate) to one pretty dancer (all brands need a headline act). The skill is in crafting your particular brand messages for your particular audiences – and whilst we’re big on brand honesty and transparency, this huge, back-lit sign out the front of The Foxhole is probably not the place to run their employment ads. Read the rest of this entry »

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