Truly Deeply/Madly

Last Fri­day night the win­ners for the 2010 Mel­bourne Adver­tis­ing and Design Club (MADC) Awards were announced. The annual MADC Awards cel­e­brate excel­lence across a range of adver­tis­ing and design cat­e­gories, encom­pass­ing print, radio, tele­vi­sion and ambi­ent media.

We were excited to see that Gelati Sky took out the Sil­ver for The MADC Award for Best Pack­ag­ing Design (Label Only) and was a final­ist for The MADC Award for Best Cor­po­rate Iden­tity Design. While our own brand Truly Deeply took out a bronze for The MADC Award for Best Self Pro­mo­tion Design.

The MADC Award for Best Pack­ag­ing Design (Label Only)
The story of Gelati Sky (pre­mium gelati range) has a strong per­son­al­ity dri­ven by Gelati Sky founder Paul Scalisi’s mem­o­ries of grow­ing up in Rome, eat­ing gelati – ‘a world where every moment seemed frozen in an amaz­ing sen­sory assault and every cloud in the sky made you feel it was about to rain gelato’. We were look­ing for some­thing that was strik­ingly unique, rep­re­sented his story and would cre­ate con­ver­sa­tion. The com­mu­ni­ca­tion plat­form of ‘it’s what dreams taste like’ was derived out of the brand strat­egy def­i­n­i­tion for Gelati Sky.

The MADC Award for Best Self Pro­mo­tion Design
We had a name that embod­ied the bal­ance of our cre­ative and strate­gic tal­ents, while res­onat­ing with the true emo­tional power of strong brand­ing. We became Truly Deeply. An organ­i­sa­tion obses­sive about cre­at­ing brands that evoke pow­er­ful emo­tional con­nec­tions with cus­tomers. Now we had our name and a great brand descrip­tor ‘Re-imagining Brands’ we needed to focus on the visual lan­guage that would bring our brand to life.

If you’d like to talk to some peo­ple who spend way too much of their life eat­ing, sleep­ing, think­ing about brands
give us a call.

Cas­san­dra Gill
Direc­tor of Design.

Tags: Advertising, Best Corporate Identity Design, Best Packaging Design, Brand Agency, Brand Design, brand designer Melbourne, brand designers, Brand Experience, brand-designers-Melbourne, Brand-Storytelling, Corporate Image, Graphic Design Melbourne, MADC Awards, Melbourne Advertising and Design Club

This entry was posted on Friday, September 3rd, 2010 at 9:00 am and is filed under Brand Agency, Brand Design, Brand Strategy, Brand Voice, Corporate Image, Creative, Graphic Design Melbourne, Our Work, Visual Language. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.