Truly Deeply/Madly

In our lives as brand iden­tity and com­mu­ni­ca­tions design­ers, brand nam­ing is usu­ally the part of the process that causes the great­est headache. Of the the brand prop­erty a busi­ness can own, their brand name is one of the most impor­tant, but also one of the most closely held by the stake­hold­ers and own­ers within the busi­ness. This level of emo­tional con­nec­tion with the busi­ness name often makes it all-but impos­si­ble to deliver the best out­come for the busi­ness and its brand. But as this pic reminds us, if your brand name’s not right — how much dam­age is it doing to your business?

Dave Ansett, Bran­da­men­tal­ist
For monthly updates of our think­ing, click here to receive our free Brand Newslet­ter
Cre­ator of Hard Work­ing Brand Names

Tags: Brand Communication, Brand Design, brand designer, brand designer Melbourne, brand designers, Brand Identity, brand name, brand naming, brand naming agency, Brand Personality, Brand Strategy, brand-designers-Melbourne, brand-gesture, Brand-Storytelling

This entry was posted on Tuesday, September 7th, 2010 at 7:00 am and is filed under Brand Agency, Brand Design, Brand Voice, Brand-Storytelling, Corporate Image, Graphic Design Melbourne. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.