The Power of Love
Love Letter is literally a love letter painted on the walls facing the Market elevated train in Philadelphia, USA. 40 local and international artists have been painting on bare walls since August.
The project will encompass 50 painted walls between 63rd and 45th street on Market Street, a documentary film with scripted elements, a sign school and shop that will provide training for area youth and free signage for businesses on the market street corridor, and 2 books documenting the project. One of the books will be a small paperback that will be distributed to area businesses free of charge, for them to sell to visitors. The other book will be a larger hardcover book that will document not only the artwork, but the neighborhood and the inspirations of the Love Letter Project.
Love Letter is an unprecedented public art project by Steve Powers and The Philadelphia Mural Arts Program. It is funded by The Pew Center for Arts & Heritage through the Philadelphia Exhibitions Initiative.
We love the design aesthetic of hand painted signs, we love powerful brand language and brand personality, and we love powerful brand messaging. Love Letter provides all that and more in the spirit of community – and that’s the thing we love the most.
Dave Ansett, Brandamentalist
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Lover of hand painted signs
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