Archive for September, 2010

09.13.10

Designing Brand Experiences Online — Brooks Running

Eureka, A Great Brand Expe­ri­ence On-line
Much has been said over the last decade of the oppor­tu­ni­ties for brands to cre­ate on-line brand expe­ri­ences that draw their tribes together, engage them and cre­ate life-long loy­al­ists, all between watch­ing the lat­est group of Philip­pino pris­on­ers danc­ing to Michael Jack­son on Youtube and updat­ing your Face­book page to tell every­one about it. But in many ways, the on-line space still resem­bles a fron­tier town for brands; plenty of gold rush hys­te­ria, one or two peo­ple strik­ing it rich, and thou­sands more toil­ing away with lit­tle idea of what they’re doing or how to turn the oppor­tu­nity into  a win­ner. Which all makes it even more inter­est­ing when we dis­cover a site that seems to under­stand it’s role in an inte­grated brand com­mu­ni­ca­tions strat­egy, and deliver an expe­ri­ence that is worth vis­it­ing, and more impor­tantly worth spread­ing the new about.

brand communications designers

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09.10.10

An Evening of Art with Heart

Wednes­day evening this week saw us blast-off the ninth of our annual char­ity art shows; Art with heart. This year more than 50 artists gen­er­ously donated their work to raise much needed funds for Worowa Abo­rig­i­nal Col­lege.

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09.09.10

Personal Brand Design — The Amazing Body Art of Emma Hack

Recently I came across the stun­ning image below cre­ated by artist Emma Hack, an Australian-based artist with a thing for Flo­rence Broad­hurst inspired body paint­ing. In March 2001, Emma won 1st prize at the CIDESCO World Con­gress Pro­fes­sional World Body Paint­ing Cham­pi­onship in Hong Kong. We ask; ‘how is it we can have such a cre­ative world cham­pion with so lit­tle  pub­lic aware­ness?’. We love the pics Emma — talk about a per­sonal brand state­ment. Paint­ing naked peo­ple must be one hell-of-a-chore, but we salute you.

brand communications designers

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09.09.10

Truly Deeply Brand Strategy & Design Agency featured in ’Request.Response.Reaction’

Request.Response.Reaction. The design­ers of Aus­tralia and New Zealand
The influ­ence of the design­ers in Request.Response.Reaction is as inter­na­tional as it is regional. This design pub­li­ca­tion effec­tively dou­bles as a valu­able direc­tory for an indus­try renowned for pro­duc­ing celebri­ties as well as quiet achiev­ers. Cov­er­ing a broad design land­scape of graphic design, jew­elry, fur­ni­ture, light­ing, sculp­ture, pho­tog­ra­phy, ceram­ics, glass and metal, this port­fo­lio, by noted design writer Stephen Crafti is a valu­able intro­duc­tion to the many design­ers influ­enc­ing the Aus­tralian and New Zealand design indus­tries. This book draws together the first con­cise sketch of both the firms and their found­ing indi­vid­u­als. The design­ers’ work and philoso­phies. We’re proud to be rep­re­sent­ing the brand iden­tity design, brand strat­egy and brand com­mu­ni­ca­tions design indus­try in this nice chunky pub­li­ca­tion. Sounds like a good read to us.

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09.08.10

Truly Amazing – HB Pencil Sculptures

Every now and then we see works of art that are truly amaz­ing and make you take a sec­ond look. When you think of pen­cils in art, you’d gen­er­ally think of beau­ti­ful draw­ings brought to life by amaz­ingly artis­tic fin­gers that worked the pen­cils used, but imag­ine if the pen­cils them­selves were the base objects of the art itself?

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09.07.10

Brand Communication – What’s in a Name?

business name, brand design

In our lives as brand iden­tity and com­mu­ni­ca­tions design­ers, brand nam­ing is usu­ally the part of the process that causes the great­est headache. Of the the brand prop­erty a busi­ness can own, their brand name is one of the most impor­tant, but also one of the most closely held by the stake­hold­ers and own­ers within the busi­ness. This level of emo­tional con­nec­tion with the busi­ness name often makes it all-but impos­si­ble to deliver the best out­come for the busi­ness and its brand. But as this pic reminds us, if your brand name’s not right — how much dam­age is it doing to your business?

Dave Ansett, Bran­da­men­tal­ist
For monthly updates of our think­ing, click here to receive our free Brand Newslet­ter
Cre­ator of Hard Work­ing Brand Names

09.06.10

Star Wars — An on-going Brand Communication Legacy

May the Force of Brand Asso­ci­a­tion be with You.
Brand asso­ci­a­tion with movies is noth­ing new, but it seems the allure of the Star Wars film fran­chise just never gets tired. Sports and fash­ion shoe brand adi­das are today launch­ing the lat­est range of kicks and apparel from adi­das Orig­i­nals and Star Wars. I’m not sure whether Star Wars is lend­ing adi­das the cred, or whether it’s the other way around, but in a semi-dorky, sci-fi, eight­ies kind of chic way, the whole brand part­ner­ship works for me.  The new range is in adi­das Orig­i­nals stores and Hype DC, nation­ally from today. We’ve scored a sneak peek at the cam­paign pho­tog­ra­phy shoot — check the pics out here before they hit the stores.

brand communications design

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09.03.10

Truly Deeply wins 2010 MADC Awards

Last Fri­day night the win­ners for the 2010 Mel­bourne Adver­tis­ing and Design Club (MADC) Awards were announced. The annual MADC Awards cel­e­brate excel­lence across a range of adver­tis­ing and design cat­e­gories, encom­pass­ing print, radio, tele­vi­sion and ambi­ent media.

We were excited to see that Gelati Sky took out the Sil­ver for The MADC Award for Best Pack­ag­ing Design (Label Only) and was a final­ist for The MADC Award for Best Cor­po­rate Iden­tity Design. While our own brand Truly Deeply took out a bronze for The MADC Award for Best Self Pro­mo­tion Design.

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09.02.10

Brand Communication – Your Customers are Talking to you, Are you Listening

brand communication agency

In brand, your cus­tomers view of the world and how your offer adds value to them is all impor­tant. Some­times if you’re for­tu­nate enough, your cus­tomers will actu­ally even com­mu­ni­cate their impres­sions of your brand, what it’s doing well and where it’s falling short for them. Social media pro­vides brands with a sound-track of cus­tomer con­ver­sa­tion which is a ready source of rich insight. But cus­tomer con­ver­sa­tions are only valu­able to a busi­ness when they have the mind-set to lis­ten, inter­pret and act.

Dave Ansett, Bran­da­men­tal­ist
For monthly updates of our think­ing, click here to receive our free Brand Newslet­ter
Voyeur of Cus­tomer Brand Conversations

09.01.10

Music video as online brand experience

In what can only be described as an online expe­ri­ence, Chris Milk, Arcade Fire and Google have cre­ated an exper­i­men­tal inter­ac­tive music video. The Wilder­ness Down­town, as it’s called, is a mar­vel well worth watch­ing all the way through. You’ll need Google Chrome (or maybe Safari 5) for it to work, as it’s all cre­ated in HTML5. It’s a won­der­ful way to get peo­ple to down­load Google’s new browser, demon­strate the abil­i­ties of it, pro­mote the band, their song and show the pos­si­bil­i­ties of an emerg­ing web stan­dard. All in all a stand out multi brand experience.

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