Archive for October, 2010

10.29.10

A mark of colour love

In our lives as brand designers we spend alot of time and energy watching how brands express themselves around the world. Others view these advertisements as a visual intrusion; an abrupt, unwanted diversion from our otherwise cohesive cityscapes. For the last 25 years French artist OX has been taking over outdoor advertising in an effort to eliminate or melt the barriers between the ad frame and public space. OX goes beyond removing the landscape of corporate logos instead melding the billboards with their surroundings
and leaving a mark of color love.

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10.28.10

A lesson in Brand Communications from the Grand Master Jimmy McMillan

brand communications

There’s one thing all great brands know about – and that’s the power a single minded brand message. I’m not an avid follower of the US political system, but even from the other side of the world it’s been impossible not to notice Jimmy McMillan of the Rent is too Damn High Party. Check the video after the jump.

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10.28.10

David Ansett Presenting at next month’s Global Brand Management & Innovation Conference in Singapore

Speaker brand strategy

Truly Deeply Founder and Creative Director David Ansett is headlining the Global Brand Management & Innovation Conference in Singapore next month (well he’ll be there speaking at any rate).

Given the advent of social media platforms and global competition, the thrust of the Global Brand Management & Innovation conference will be on emerging global opportunities brought about by changes in communication platforms, global economies and consumers’ taste, preferences and choices. The conference for brand and marketing professionals across the Asia Pacific region will explore how innovations can be powerful in re-inventing one’s brand to increase business performance. Join us this November and share unique lessons learned upon professional marketing experiences by top brands in the Asia Pacific.

David will join a panel of brand managers, strategists and creatives from the region. He’ll be presenting on global trends in visual brand language and will join a panel discussion on the changing role of advertising and promotions in the brand building process.

Look out Singapore.

10.27.10

Banksy. A brand voice rich in storytelling

Your brand voice should never be random. It should communicate powerfully and coherently a brand position that is true to your brand’s DNA. Bansky as most of us have seen, is the master of rich storytelling. Changing the messaging of something we are used to seeing makes Banksy’s brand voice ever so creative and powerful.

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10.26.10

Stunning Spanish Olive Oil Packaging Design

Packaging Designers Melbourne

Occasionally we come across a piece of packaging design that is so rich and evocative in its brand story telling that we’re knocked off our perch. From start to finish the design of this packaging for El Mil del Poaig Spanish Olive Oil is stunning.

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10.25.10

Brand Strategy & Design is not just a Popularity Contest

Where’s the Brand Strategy and Design Leadership
A few years ago we were invited to take part in a creative pitch to design a new place brand identity for a local municipality. The project was an interesting one, the City was vibrant, artistic, edgy and had a real pulse – but in the end we declined to be involved. As it turned out, the agency selection criteria involved taking the three pitched identity concepts, displaying them in front of town hall and letting the community vote. On first glance this seemed like an appropriate decision-making mechanism, I mean Council are only there to manage the City on behalf of their constituents, but on further consideration it becomes clear this approach was flawed, and it’s the same flaw we see impact many brands such as Gap just recently.

brand identity designers Melbourne

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10.22.10

A Bold Brand Gesture

In an Australian racing first, leading online bookmaker Sportsbet.com.au has declared the 2010 Cox Plate (to be run 23/10/2010) a one horse race and has paid out all bets totaling more than $250,000 on the Bart Cummings trained – So You Think. The unprecedented move sees punters collect their winnings an incredible five days before the world’s greatest Weight-for-Age race is run.  Sportsbet.com.au CEO Matt Tripp said he regarded So You Think as a certainty.
 However, given that most people on this planet think there are really very few certainties in life, there is always a chance it won’t win, even if that is only the slimmest of possibilities, it is still a possibility – so why pay?

Sportsbet are paying simply because Matt and his team are better brand builders than their competitors. They have an appetite for big bold gestures that stand out, because they are brilliantly counter intuitive. It is not the first time they have paid out before an event has been completed. They did it earlier in the year with Tiger Woods after the second round in the Australian Open (he won!), and with the Tigers in Aussie Rules, where they paid out $150,000 to punters, after about round 4 of a 22 round competition, who backed them to be wooden spooners (to come last).

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10.21.10

Oakley hits Gold with Chilean Miner Brand Association

Brilliant Brand Association by Design
International sunglasses brand Oakley hit pay-dirt recently when their products were spotted on the dials of each of the 33 Chilean miners as they appeared in front of the world’s media, above ground for the first time in more than three months. Since they resurfaced, the rescued Chilean miners have been wearing specially designed Oakley sunglasses to protect their eyes as they re-acclimate to the sun.

brand designers Melbourne

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10.21.10

The Simpsons Vs Banksy, an Inspired Brand Partnership.

Love This
If you haven’t seen this intro created for the Simpsons by UK artist Banksy, check it out – it’ll be well worth the 5 minutes.

YouTube Preview Image
10.20.10

Mind The Brand Gap

A lot has been written about Iconic US clothing brand Gap and its speedy  decision to abandon its new brand mark in favour of its comfy old blue box. The back flip came so fast that the celebratory launch champagne had barely stopped  fizzing. But then US consumers hadn’t just spoken, they had screamed disapproval.

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