Archive for October, 2010

10.29.10

A mark of colour love

In our lives as brand design­ers we spend alot of time and energy watch­ing how brands express them­selves around the world. Oth­ers view these adver­tise­ments as a visual intru­sion; an abrupt, unwanted diver­sion from our oth­er­wise cohe­sive cityscapes. For the last 25 years French artist OX has been tak­ing over out­door adver­tis­ing in an effort to elim­i­nate or melt the bar­ri­ers between the ad frame and pub­lic space. OX goes beyond remov­ing the land­scape of cor­po­rate logos instead meld­ing the bill­boards with their sur­round­ings
and leav­ing a mark of color love.

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10.28.10

A lesson in Brand Communications from the Grand Master Jimmy McMillan

brand communications

There’s one thing all great brands know about — and that’s the power a sin­gle minded brand mes­sage. I’m not an avid fol­lower of the US polit­i­cal sys­tem, but even from the other side of the world it’s been impos­si­ble not to notice Jimmy McMil­lan of the Rent is too Damn High Party. Check the video after the jump.

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10.28.10

David Ansett Presenting at next month’s Global Brand Management & Innovation Conference in Singapore

Speaker brand strategy

Truly Deeply Founder and Cre­ative Direc­tor David Ansett is head­lin­ing the Global Brand Man­age­ment & Inno­va­tion Con­fer­ence in Sin­ga­pore next month (well he’ll be there speak­ing at any rate).

Given the advent of social media plat­forms and global com­pe­ti­tion, the thrust of the Global Brand Man­age­ment & Inno­va­tion con­fer­ence will be on emerg­ing global oppor­tu­ni­ties brought about by changes in com­mu­ni­ca­tion plat­forms, global economies and con­sumers’ taste, pref­er­ences and choices. The con­fer­ence for brand and mar­ket­ing pro­fes­sion­als across the Asia Pacific region will explore how inno­va­tions can be pow­er­ful in re-inventing one’s brand to increase busi­ness per­for­mance. Join us this Novem­ber and share unique lessons learned upon pro­fes­sional mar­ket­ing expe­ri­ences by top brands in the Asia Pacific.

David will join a panel of brand man­agers, strate­gists and cre­atives from the region. He’ll be pre­sent­ing on global trends in visual brand lan­guage and will join a panel dis­cus­sion on the chang­ing role of adver­tis­ing and pro­mo­tions in the brand build­ing process.

Look out Singapore.

10.27.10

Banksy. A brand voice rich in storytelling

Your brand voice should never be ran­dom. It should com­mu­ni­cate pow­er­fully and coher­ently a brand posi­tion that is true to your brand’s DNA. Ban­sky as most of us have seen, is the mas­ter of rich sto­ry­telling. Chang­ing the mes­sag­ing of some­thing we are used to see­ing makes Banksy’s brand voice ever so cre­ative and powerful.

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10.26.10

Stunning Spanish Olive Oil Packaging Design

Packaging Designers Melbourne

Occa­sion­ally we come across a piece of pack­ag­ing design that is so rich and evoca­tive in its brand story telling that we’re knocked off our perch. From start to fin­ish the design of this pack­ag­ing for El Mil del Poaig Span­ish Olive Oil is stunning.

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10.25.10

Brand Strategy & Design is not just a Popularity Contest

Where’s the Brand Strat­egy and Design Lead­er­ship
A few years ago we were invited to take part in a cre­ative pitch to design a new place brand iden­tity for a local munic­i­pal­ity. The project was an inter­est­ing one, the City was vibrant, artis­tic, edgy and had a real pulse — but in the end we declined to be involved. As it turned out, the agency selec­tion cri­te­ria involved tak­ing the three pitched iden­tity con­cepts, dis­play­ing them in front of town hall and let­ting the com­mu­nity vote. On first glance this seemed like an appro­pri­ate decision-making mech­a­nism, I mean Coun­cil are only there to man­age the City on behalf of their con­stituents, but on fur­ther con­sid­er­a­tion it becomes clear this approach was flawed, and it’s the same flaw we see impact many brands such as Gap just recently.

brand identity designers Melbourne

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10.22.10

A Bold Brand Gesture

In an Aus­tralian rac­ing first, lead­ing online book­maker Sportsbet.com.au has declared the 2010 Cox Plate (to be run 23/10/2010) a one horse race and has paid out all bets total­ing more than $250,000 on the Bart Cum­mings trained – So You Think. The unprece­dented move sees pun­ters col­lect their win­nings an incred­i­ble five days before the world’s great­est Weight-for-Age race is run.  Sportsbet.com.au CEO Matt Tripp said he regarded So You Think as a cer­tainty.
 How­ever, given that most peo­ple on this planet think there are really very few cer­tain­ties in life, there is always a chance it won’t win, even if that is only the slimmest of pos­si­bil­i­ties, it is still a pos­si­bil­ity – so why pay?

Sports­bet are pay­ing sim­ply because Matt and his team are bet­ter brand builders than their com­peti­tors. They have an appetite for big bold ges­tures that stand out, because they are bril­liantly counter intu­itive. It is not the first time they have paid out before an event has been com­pleted. They did it ear­lier in the year with Tiger Woods after the sec­ond round in the Aus­tralian Open (he won!), and with the Tigers in Aussie Rules, where they paid out $150,000 to pun­ters, after about round 4 of a 22 round com­pe­ti­tion, who backed them to be wooden spoon­ers (to come last).

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10.21.10

Oakley hits Gold with Chilean Miner Brand Association

Bril­liant Brand Asso­ci­a­tion by Design
Inter­na­tional sun­glasses brand Oak­ley hit pay-dirt recently when their prod­ucts were spot­ted on the dials of each of the 33 Chilean min­ers as they appeared in front of the world’s media, above ground for the first time in more than three months. Since they resur­faced, the res­cued Chilean min­ers have been wear­ing spe­cially designed Oak­ley sun­glasses to pro­tect their eyes as they re-acclimate to the sun.

brand designers Melbourne

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10.21.10

The Simpsons Vs Banksy, an Inspired Brand Partnership.

Love This
If you haven’t seen this intro cre­ated for the Simp­sons by UK artist Banksy, check it out — it’ll be well worth the 5 minutes.

YouTube Preview Image
10.20.10

Mind The Brand Gap

A lot has been writ­ten about Iconic US cloth­ing brand Gap and its speedy  deci­sion to aban­don its new brand mark in favour of its comfy old blue box. The back flip came so fast that the cel­e­bra­tory launch cham­pagne had barely stopped  fizzing. But then US con­sumers hadn’t just spo­ken, they had screamed disapproval.

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