Here at Truly Deeply we love a good creative obsession — in fact the more creative and the greater the obsession the more we love it (until someone gets hut and it all ends in tears). So you can imagine our delight when we came across this beautifully obscure type design by Juri Zaech in the Behance Network.
A Lesson in Building Brand Fans
Last week I cam across an interesting account on the web of a wonderful brand gesture from European Airline KLM. KLM have created the ‘KLM Surprise Team’ who monitor social media channels to discover travelers commuting to, from and through Schipol Airport in Amsterdam. They make contact, arrange to meet and then surprise the traveler with a gift. As John Bell on his blog, ‘The Digital Influence Mapping Project’ says; “This is an example of a large brand ‘reaching out’ in a very intimate and personal way to individual customers, yet at the same time enjoying a resonating effect from their efforts — thanks to the power of social media’.
I know that not everybody thinks that the idea of how ink is made is exciting, but for those of you in love
with colour I suggest you take a look. Here the Printing Ink Company give us an insight into the complex process of how color and ink is created. Failing colour as an enticement, for those of you who love food,
you’ll find that strangely this ink looks good enough to eat! Video after the jump…
You Can’t Handle the Truth — Brand Communications Gone Awry
We talk alot about brand authenticity, about the importance of brands to understand their market niche and to connect with them in a way that rings true. And nothing is more critical to a brand’s ability to connect meaningfully with their market than authentic relevance.
However…
And it’s a big ‘however’ — compromising brand integrity in order to connect with your audience is like taking two steps forward and three (or more in this case) steps back. Whilst being LA’s Dopest Attorney might have seemed like a good brand positioning strategy on Sunday night as the weekend bender was going all hazy, in the clear light of day, printed in the mass media, its fair to say the consumer proposition is conflicting with the need for Allison’s brand to be authoritative, professional and respectable.
The again, maybe I’m missing something. I mean LA’s only attorney who can swing it so you get to smoke pot whilst on probation… and affordable too.
Dave Ansett, Brandamentalist
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Australia’s Dopest Brand Designer
Mobile phones have come a long way from where they started. Back in the early days you felt good if you got 30 minutes call time out of the brick in your hand, now we can’t put them down and we’re disappointed if we can’t watch the latest YouTube video or google a recipe for the perfect batter.
Unbeatable Business Card Design
When it comes to business card design, this one is pretty much unbeatable. Jorgen Vig Knudstorp, the 42-year old Chief Executive of Danish toymaker Lego has a business card in the shape of a 1.5 inch tall Lego man manufactured to look like Mr. Knudstorp himself — complete with beard and glasses. His contact information is printed on the back. A great piece of brand story telling with sooo much brand personality.
This little beauty was originally from Wall Street Journal, via, brandflakesforbreakfast and emotive brands.
A High Class Brand Problem
So what do you do when you’re the global market leader? When your brand and packaging is recognized in almost every corner of the world? When your product and brand already command a premium price? What on earth do you do to take it to the next level?
We are always reminding clients in the food and beverage industries of the power of sampling when they have a new product on the market. Get people to experience your product, never die wondering. It does not matter how good your food or beverage advertisement may be, there is no comparison with allowing consumers to have the complete sensory experience. If you are sampling the right customers and you have a great product with the right level of distribution, you have a high probability it will translate into sales.
French artist Olivier Kosta-Théfain’s life and work is inspired by the underground and by the street culture he uses as the main element for his creations. His medium — a cigarette lighter.
Every Gesture is an Opportunity to Create Meaningful Brand Communication
I’ve previously written about my memorable brand experience staying at Casa Camper in Barcelona. This morning I received an email from my friends at Casa Camper and the picture of Casa Camper in Berlin caught my eye. The architecture of the hotel itself has become a part of the brand experience. The room numbers prominently visible on the windows create a wonderfully theatrical, random checker board, but the placement of the restaurant, and specifically the sense of a communal, shared dining experience speak of the brand and sense of place the folks at Camper are wishing to project. It’s enough to make me wish Ich bin eine Berliner.
With apologies to all Berliners for my butchering of your fine language.
Dave Ansett, Brandamentalist
For monthly updates of our thinking, click here to receive our free Brand Newsletter
Designer of Brand Theatre.
