A creative collaboration between London-based creative communications agency Dentsu and Berg, a design consultancy – literally painting with light from an iPad. As with all these creative applications of technology, the complexity of the process to deliver such a simple visual is a bit mind blowing. Check the video after the jump.
The short film is part of the Portable Film Festival. You check the festival, vote for this film and lots of other delicious eye candy here.
“We use photographic and animation techniques that were developed to draw moving 3-dimensional typography and objects with an iPad. In dark environments, we play movies on the surface of the iPad that extrude 3-d light forms as they move through the exposure. Multiple exposures with slightly different movies make up the stop-frame animation.”
They’ve collected some of the best images from the project and made a book of them you can buy: bit.ly/mfmbook
Dave Ansett, Brandamentalist
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Read more at the Dentsu London blog:
and at the BERG blog:
- iPad Light Painting (neatorama.com)
- Making Future Magic – iPad Light Painting (theoriginalwinger.com)
- Making Future Magic: Light Painting with the iPad (craftzine.com)
Tags: Advertising, BERG, Brand Agency, Brand Communication, Brand Communications, brand communications agencies Melbourne, Brand Design, brand designer, Brand DNA, Brand Experience, Brand Expression, Brand Identity, brand identity agencies, brand identity designers, brand identity designers Melbourne, Brand Personality, Brand Storytelling, Brand Strategy, Brand Voice, brand-designers-Melbourne, brand-gesture, brandamentalist, Corporate Image, Creative Ideas, Dave Ansett, David Ansett, Dentsu London, Graphic Design Melbourne, iPad light painting, Melbourne brand designers, Melbourne Brand Strategy, Portable Film Festival, Truly Deeply, Visual Language