Archive for January, 2011

01.31.11

Top 10 Thoughts, Trends and Ideas for Food Retail Brands in 2011

brand design agency

Food for Thought
Over the past year we’ve been work­ing on some great projects with the super-creative folk at Jane the Agency, adding a whole other dimen­sion of brand com­mu­ni­ca­tions to the mix for our clients exist­ing and new. An area of pas­sion we share is food — food retail, food brands, food eat­ing, food pack­ag­ing, food fes­ti­vals, food man­u­fac­tur­ing, food grow­ing, pretty much every­thing to do with food. Over the jour­ney we’ve had some great food con­ver­sa­tions which led Rachel Tay­lor from Jane to pen-down some bril­liant thoughts, trends and ideas on the sub­ject of food retail.

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01.31.11

Grand Slam Gold — Amazing Tennis Images from the Australian Open 2011

brand identity designers

Pow­er­ful Sto­ry­telling — Images in Sport
Whether you’re a sports fan, ten­nis obsessed, or nei­ther of the above, there’s some­thing mag­i­cal about the images from these world class events that com­bine the colour and move­ment of a big crowd and the ath­letic grace of the sports­men and women. Ten­nis Aus­tralia have cap­tured the spirit of the 2011 Open with this beau­ti­fully edited short film com­bin­ing the most amaz­ing moments of the tour­na­ment (check it after the jump)

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01.28.11

Brand Spin Swamps Vitamin Waters

A recent report by CHOICE in Aus­tralia has once again high­lighted the dif­fi­cult road that brand own­ers have when they have a prod­uct with legit­i­mate health claims. The dif­fi­culty does not reside with artic­u­lat­ing the health claim, rather with whether tar­get con­sumers will believe the claims. This is because con­sumers a bom­barded with so many bull­shit claims, and there is no bet­ter exam­ple than the vitamin/nutrient water category.

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01.28.11

The Amazing Visual language of Mother Nature

graphic design Melbourne

Bio­lu­mi­nes­cence in the Gipp­s­land Lakes
These pic­tures of bio­lu­mi­nes­cence in the Gipp­s­land Lakes from engi­neer and astropho­tog­ra­pher, Phil Hart. The nat­ural phe­nom­e­non is the result of  extra­or­di­nary nat­ural events in the region over a period of two years includ­ing bush fires and floods. Read the rest of this entry »

01.27.11

Your Brand Image Is An Asset Worth Investing In

brand image design agency

What’s your Brand Image say­ing about Your Busi­ness?
A graphic reminder that the invest­ment you make in your brand image today, builds a valu­able busi­ness asset for tomor­row. There’s some­thing intan­gi­ble about brand image that means it is often seen as less crit­i­cal to the busi­ness than other busi­ness dri­vers. A quick com­par­i­son of the most valu­able busi­nesses in the world and the most valu­able brands in the world will show an align­ment that clearly sug­gests invest­ment in brand image should be seen as a neces­sity for all busi­nesses — Apple being a case in point as both the most valu­able tech busi­ness and the most rec­og­niz­able tech brand in the world. In it’s most sim­ple terms — how you present your busi­ness to the world through each and every­one of your brand touch-points is cre­at­ing an image in the minds of your mar­ket. The big ques­tion is — what image do they have of your brand?

I don’t know about you Char­lie, but I wouldn’t be going on that tour — not for all the free choco­late in the world.

Dave Ansett, Bran­da­men­tal­ist
For monthly updates of our think­ing, click here to receive our free Brand Newslet­ter
Cre­ator of Brands & Choco­late Obsessive

Related arti­cles
01.26.11

Fujitsu Brand Adrift

Fujitsu stranded in a sea of neg­a­tive brand association

Recently Fujitsu found itself in cold water when a hot air bal­loon was stranded in Port Philip Bay, in Australia’s south­ern city of Mel­bourne. The bal­loon, along with its ten pas­sen­gers, orig­i­nally landed on South Mel­bourne beach before being swept into the water. Con­se­quently, the Fujitsu bal­loon has been the lead story in the nation’s TV bul­letins, radio, twit­ter feeds and blogs in what could be a brand asso­ci­a­tion night­mare for Fujitsu.

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01.25.11

Kangashoe says “Happy Australia Day”

brand communications design

As a cre­ative brand strat­egy and design agency, even we can get a lit­tle teary-eyed and all patri­otic come Aus­tralia Day. Even the stu­dio Roo has come to the party (although he’s always the last to leave).

01.25.11

Snack Day – Truly Deeply Brand Culture

Hola Ami­gos!

Where else can you walk into work and the Direc­tor of Design, Derek Car­roll has whipped up Huevos Rancheros for your break­fast. Muchas Gra­cias hom­bre! “Why is it so?” We call it Snack Day or some­times I like to call it ‘Snackus Dayus’ the Greek God of shar­ing food. Staff mem­bers take it in turns to make, bake or cre­ate a snack to share with every­one, you’re given a $20 bud­get and away you go.

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01.25.11

Federer and Nadal: Fit of Laughter During Shooting

This was passed around the stu­dio today and due to it’s awe­some­ness we had to share.
Enjoy it for what it is, a good old laugh. Happy Tuesday!

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01.24.11

A Life Size Pinball Machine — A Brand Experience You Can Play In

Inspi­ra­tional Brand Expe­ri­ence Design from Europe
This truly amaz­ing exhibit design at Interieur 2010, the 22nd Inter­na­tional Design Bien­nale that took place in Bel­gium last year really caught our fancy. The exhi­bi­tion space was designed for Mod­u­lar Light­ing Instru­ment, a Belgium-based light­ing busi­ness with show­rooms across Europe. Read the rest of this entry »

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