Food for Thought
Over the past year we’ve been working on some great projects with the super-creative folk at Jane the Agency, adding a whole other dimension of brand communications to the mix for our clients existing and new. An area of passion we share is food – food retail, food brands, food eating, food packaging, food festivals, food manufacturing, food growing, pretty much everything to do with food. Over the journey we’ve had some great food conversations which led Rachel Taylor from Jane to pen-down some brilliant thoughts, trends and ideas on the subject of food retail.
Archive for January, 2011
Food for Thought
Powerful Storytelling – Images in Sport
Whether you’re a sports fan, tennis obsessed, or neither of the above, there’s something magical about the images from these world class events that combine the colour and movement of a big crowd and the athletic grace of the sportsmen and women. Tennis Australia have captured the spirit of the 2011 Open with this beautifully edited short film combining the most amazing moments of the tournament (check it after the jump)
A recent report by CHOICE in Australia has once again highlighted the difficult road that brand owners have when they have a product with legitimate health claims. The difficulty does not reside with articulating the health claim, rather with whether target consumers will believe the claims. This is because consumers a bombarded with so many bullshit claims, and there is no better example than the vitamin/nutrient water category.
Bioluminescence in the Gippsland Lakes
These pictures of bioluminescence in the Gippsland Lakes from engineer and astrophotographer, Phil Hart. The natural phenomenon is the result of extraordinary natural events in the region over a period of two years including bush fires and floods. Read the rest of this entry »
What’s your Brand Image saying about Your Business?
A graphic reminder that the investment you make in your brand image today, builds a valuable business asset for tomorrow. There’s something intangible about brand image that means it is often seen as less critical to the business than other business drivers. A quick comparison of the most valuable businesses in the world and the most valuable brands in the world will show an alignment that clearly suggests investment in brand image should be seen as a necessity for all businesses – Apple being a case in point as both the most valuable tech business and the most recognizable tech brand in the world. In it’s most simple terms – how you present your business to the world through each and everyone of your brand touch-points is creating an image in the minds of your market. The big question is – what image do they have of your brand?
I don’t know about you Charlie, but I wouldn’t be going on that tour – not for all the free chocolate in the world.
Fujitsu stranded in a sea of negative brand association
Recently Fujitsu found itself in cold water when a hot air balloon was stranded in Port Philip Bay, in Australia’s southern city of Melbourne. The balloon, along with its ten passengers, originally landed on South Melbourne beach before being swept into the water. Consequently, the Fujitsu balloon has been the lead story in the nation’s TV bulletins, radio, twitter feeds and blogs in what could be a brand association nightmare for Fujitsu.
Where else can you walk into work and the Director of Design, Derek Carroll has whipped up Huevos Rancheros for your breakfast. Muchas Gracias hombre! “Why is it so?” We call it Snack Day or sometimes I like to call it ‘Snackus Dayus’ the Greek God of sharing food. Staff members take it in turns to make, bake or create a snack to share with everyone, you’re given a $20 budget and away you go.
This was passed around the studio today and due to it’s awesomeness we had to share.
Enjoy it for what it is, a good old laugh. Happy Tuesday!
Inspirational Brand Experience Design from Europe
This truly amazing exhibit design at Interieur 2010, the 22nd International Design Biennale that took place in Belgium last year really caught our fancy. The exhibition space was designed for Modular Lighting Instrument, a Belgium-based lighting business with showrooms across Europe. Read the rest of this entry »