Powerful Storytelling – Images in Sport
Whether you’re a sports fan, tennis obsessed, or neither of the above, there’s something magical about the images from these world class events that combine the colour and movement of a big crowd and the athletic grace of the sportsmen and women. Tennis Australia have captured the spirit of the 2011 Open with this beautifully edited short film combining the most amazing moments of the tournament (check it after the jump)
Dave Ansett, Brandamentalist
Creator of Brands & Sport Obsessive
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Photography by Ben Solomon and Getty Images.
Soundtrack by Coldplay – Base Karaoke, Viva la Vida – Download This Song: iTunes
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Thanks for sharing. I love how this collection of images captures such an amazing array of emotions.
Cheers Tom, They say a picture is worth a thousand words and there’s a hundred pics here – so that pretty much says it all.
It is quite a unique sport that you see such dramatic storytelling and personal journeys take place. A great example is “Our Kim” Clijsters. She has been well and truly adopted by us Aussies because we have been through a relationship, her career lows and highs with her. Great photography by Ben Solomon and Getty Images!
Love the images and love the strong blue background of the courts…a true brand property of the Australian Open.
Some sensational imagery in that bundle Dave and just love how each facial expression tells a different story.
Thanks Tim, there’s nothing like beautiful photography to capture the moments. The colours of the event are so vivid.
Thanks Reg, You’re right about the colour of the court. If we think of the other Grand Slams, court colour is a differentiators – other than the US Open and the Aus Open with a similar surface and colour. With the US the original blue court, maybe the Aus Open missed a brand opportunity there.
Thanks Andrew, the focus on the human element is a great reminder that the Grand Slam is really about the combat between two athletic gladiators. Amazing how we have always been draw to such battles.