13 Responses to “Building Brand Awareness – The Aussie Way!”

  1. Cassie says:

    What a great idea Dom. In this current climate where it it is rare to find an Australian made and owned product their proposition is a ripper. While some may think it a little naff, I actually think the name is quite clever….however I am not so sure about the visual language.

  2. david says:

    Thumbs-up to this great piece of brand positioning. Broo are not only looking to become the Australian beer of choice, but by sharing ownership around the country they lock-in brand loyalty. The PR they’ll get wont harm the start-up either. Some good brand strategy all around – pity they didn’t ask us to design their packaging. With all this promotion, their labels and cartons are a brand image let-down.

  3. nikki says:

    What a fantastic story! I always love hearing about underdogs taking on the big corporates, and this is certainly going to be a great brand story to watch unfold. I agree with Cassie, love the name but we really should have been asked to help with the brand design.

  4. Reg says:

    Great promotional idea, but not sure of the ‘real ownership’ value in terms of shares, as one could argue that they are simply giving them away…..but what the F###, here we are gas bagging on line about it. But I must declare, I am something of a beer expert, and my first requirement is that it is a good drop….not only is that for personal satisfaction, but because that will ultimately determine if there is an value at all in those shares on offer.

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  6. Andrew says:

    Thanks Cassie, I actually think that the name works for the market there targeting and also the visual language. It certainly isn’t ground breaking but I reckon it does the trick.

  7. Andrew says:

    Cheers David. It is a great piece of brand positioning and the leverage they may get from brand loyalty could be exponential! I agree their labelling and packaging does let them down but as I mentioned to Cassie the type of market they’re appealing to probably won’t give two hoots!

  8. Andrew says:

    Thanks for your comment Nikki and it will be interesting to see how this brand story unfolds. I’ll be watching post February 28th that’s for sure.

  9. Andrew says:

    Agree on all counts Reg and thanks for your comments. I to think I’m somewhat of a beer expert so I’ll see if I can get my hands on a cuppla stubbies and we can have taste test on arvo.

  10. eaon says:

    Good idea. I saw Scottish brewery Brewdog do something similar last year.
    see http://eaonpritchard.blogspot.com/2009/12/this-beer-is-mental.html
    and also
    http://www.equityforpunks.com/

  11. Andrew says:

    Thanks Eaon for posting your comment and forwarding the links.

  12. Hannah says:

    Love an Aussie Entrepreneur. What a great idea to raise your profile and maintain your vision at the same time.

  13. Andrew says:

    Thanks for your comment Hannah, I couldn’t agree with you more.

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