Love a beer from time-to-time? Imagine owning shares in a brewery then? Kent Grogan, owner of Broo brewery can make it happen! Kent, from Blairgowrie on the Mornington Peninsula, wants to give away shares in Broo to keep it solely Australian owned – gotta love an Aussie brand and an Aussie idea!
Working for a Brand Identity Agency in Melbourne we’re always on the look out to see how clever people can be in creating sensational brand awareness and differentiating their brands from their competitors – this one is certainly no exception!
So how does it work? It’s pretty simple really, anyone over the age of 18 can purchase between 1 and 50 cases of Broo Premium Lager at $55 per case during the promotion, but the share offer only applies to cases purchased online from Broo. You are then offered ten shares for each case purchased but there’s a cap of 500 shares (50 cases) per person. The shares carry full voting rights and are exactly the same as the shares held by the founder, with Broo Ltd. planning to list on the ASX – it will be at this point you will be able to trade your shares.
An official share certificate gets emailed to the recipient within five days and the redeemable voucher(s) posted after the promotion closes on 28th February 2011 and all validation has been completed. Every person receives one voucher for each case purchased and you can then pick up your cases all at once, or one at a time. Vouchers can be redeemed and cases picked up from over 800 locations around Australia, so getting your hands on them has been made easy!
“I’m living the dream by starting my own beer company, but I want to make sure my lager stays in Australian hands” says Mr. Grogan and goes further to say that “It’s a disgrace that a heap of Australian beers are owned buy the Japanese. Boag’s, XXXX, Tooheys, Hahn, Swan, Emu and James Squire aren’t Australian. They’re owned by Lion Nathan, which is 100 percent owned by Kirin in Japan.”
“I want to take this big company on, but I can’t do it without the support of the Australian public. So I’m giving away 10 percent of my company to beer drinkers. Buy one box and you’ll get one share, it’s a simple as that.”
Check out some Broo Tubeclips here.
If you need to build brand awareness around your product(s) or brand(s) the Truly Deeply way, why not give us a call.
Tags: Advertising, ASX, Australia, Blairgowrie, Boag's, Brand Agency, Brand Awareness, Brand Communication, Brand Design, brand designer, brand designer Melbourne, Brand Expression, Brand Identity Agency Melbourne, Brand Strategy, Broo Brewery, Broo Premium Lager, Client Account Director, Corporate Image, Dominic Guthrie, Emu, Graphic Design Melbourne, Hahn, James Squire, Japan, Kent Grogan, Kirin, lion-nathan, Mornington Peninsula, Swan, TOOHEYS, Truly Deeply, XXXX