Truly Deeply/Madly

Feb­Fast asks Aus­tralians to take a month off alco­hol and fund raise to help reduce the impacts of alco­hol and other drugs on young peo­ple. We worked with the Feb­Fast board to define their go-to mar­ket propo­si­tion and how they could attract more sup­port­ers to raise more money for their ben­e­fi­ciary organizations.

When we began work­ing with Feb­Fast they had asper­a­tions for con­tin­ued mar­ket growth but had a brand image that was in much need of a refresh. One of our main objec­tives was to take the Feb­Fast brand from being a well-meaning, grass roots organ­i­sa­tion and trans­form it into a seri­ous, note­wor­thy organ­i­sa­tion that suc­cess­fully pro­motes well-being and per­sonal growth while mak­ing a real dif­fer­ence in the lives of those effected by alcohol.

We were engaged to give Feb­Fast clar­ity around their future direc­tion and lead the brand visual iden­tity re-design to cre­ate a fresh, new look for Feb­Fast that would cre­ate a sense of com­mu­nity to become a mar­ket leader in the alco­hol fast­ing space.

Feb­Fast is com­pet­ing with a grow­ing num­ber of other other fast­ing fund rais­ing events and needed a notable point of dif­fer­ence to their com­peti­tors. We defined the guid­ing thought dri­ving the Feb­Fast brand as ‘cre­at­ing a space for change’. The thought of ‘Cre­at­ing space for change’ allowed Feb­Fast to cre­ate a sense of com­mu­nity and allowed par­tic­i­pants to share a sense of com­rade­ship and iden­tity with other fasters. While the visual lan­guage rep­re­sents the idea of self improve­ment — that by drink­ing less you can make more of life — it was backed by the irre­sistible urge to sup­port those who need a hand to find their own potential.

With the new brand, this years Feb­Fast has been the biggest yet, we would like to say a mas­sive thank you to all the par­tic­i­pants and the team at FebFast.

If you would like to know how the brand strat­egy and design tal­ents of Truly Deeply can help you busi­ness to grow, get in touch.

Tags: Brand Agency, Brand Communication, Brand Design, brand designer, brand designer Melbourne, Brand Experience, Brand Personality, Brand Strategy, brand-designers-Melbourne, brand-gesture, Brand-Storytelling, Corporate Image, Creative Ideas, Graphic Design Melbourne, Melbourne Brand Strategy

This entry was posted on Wednesday, February 23rd, 2011 at 1:30 am and is filed under Brand Agency, Creative, Graphic Design Melbourne, Our Work, personal-brand. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.