Archive for February, 2011

Rich & Evocative Brand Stories
Some brands, especially those in the premium end of the B2C market have really grasped the value of building rich and evocative stories around their brands.

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brand communications agency

An Insight into the Future of this Brand Leader
Last year Apple was granted 563 patents. Apple’s track record as a genuine industry leader suggests some of these ideas will flow through to influence the consumer technology landscape in the same way the iPod, iPhone, App Store and the iPad have.

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In Australia recently we have had enormous media coverage over the degree to which we are seeing the ‘real’ person when it comes to the personal brand’s of our politicians. Was our PM genuinely crying in Parliament or acting the other day? Did the opposition leader mean anything disrespectful with his ‘shit happens’ comment and then was that his true self shining through when he stared down a reporter challenging him on the comment?

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brand communications agency

When it comes down to it, we are Purveyors of Passion
In many ways, we work in the passion field. It’s our role to connect brands with passion in the hearts of their consumers through beautifully design and crafted and strategically targeted brand communications. Its a conversation we have  with clients on a weekly basis – how and where do we tap-into the hearts of your customers?

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brand communications agency

Loving this great ambient ad for Mattel’s Hot Wheels created in Mexico by Ad Agency OGILVY – a great example of capturing the magic of a brand and translating it across a mass medium.

This little beauty was spotted by Juan Pablo Sanchez Owner and Creative Director at event marketing agency a small job

brand design agency

A Lesson in Brand from President Obama

I recently came across this footage of a press conference from the White House. It’s a great reminder of how powerful it is when a familiar brand surprises us with a gesture that whilst being on-brand is unexpected. The surprise element allows the gesture to take the brand relationship to another level of connection. It goes without saying, authenticity remains the key, the surprise must be on-brand and believable.

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Today it’s more critical than ever for companies to differentiate themselves from their competitors and make memorable connections with their consumers by creating unique, recognisable brands. Every touch point of a brand plays a vital role in brand recall, but the brandmark is the heart and soul of a brand’s image. As awareness of branding grows and more businesses invest in their brand’s identity, colour is becoming more important for companies looking to differentiate themselves visually. In today’s tech-savvy society a website is a main touch point for a brand.

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Top 10 Typography Design Blogs
Recently in a blog I published ‘Top 10 Inspirational Brand Design Blogs’, I mentioned a huge issue faced by brand designers like myself, the difficulty of finding great brand design blogs for inspiration and knowledge of current trends. In the wake of that article I have had numerous requests and queries on which are my favorite typography design blogs going round. So since I am a man of the people, I have put together a list of my top 10 inspirational typography design blogs and websites in no particular order, enjoy!

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