Rich & Evocative Brand Stories
Some brands, especially those in the premium end of the B2C market have really grasped the value of building rich and evocative stories around their brands.
Archive for February, 2011
An Insight into the Future of this Brand Leader
Last year Apple was granted 563 patents. Apple’s track record as a genuine industry leader suggests some of these ideas will flow through to influence the consumer technology landscape in the same way the iPod, iPhone, App Store and the iPad have.
In Australia recently we have had enormous media coverage over the degree to which we are seeing the ‘real’ person when it comes to the personal brand’s of our politicians. Was our PM genuinely crying in Parliament or acting the other day? Did the opposition leader mean anything disrespectful with his ‘shit happens’ comment and then was that his true self shining through when he stared down a reporter challenging him on the comment?
When it comes down to it, we are Purveyors of Passion
In many ways, we work in the passion field. It’s our role to connect brands with passion in the hearts of their consumers through beautifully design and crafted and strategically targeted brand communications. Its a conversation we have with clients on a weekly basis – how and where do we tap-into the hearts of your customers?
Love a beer from time-to-time? Imagine owning shares in a brewery then? Kent Grogan, owner of Broo brewery can make it happen! Kent, from Blairgowrie on the Mornington Peninsula, wants to give away shares in Broo to keep it solely Australian owned – gotta love an Aussie brand and an Aussie idea!
- Week Of Coolest Toys Ever: HOT WHEELS (geektyrant.com)
- “Hot Wheels Video Racer lets you make driver seat action videos” and related posts (pocket-lint.com)
- Top 10 Inspirational Brand Design Blogs (trulydeeply.com.au)
A Lesson in Brand from President Obama
I recently came across this footage of a press conference from the White House. It’s a great reminder of how powerful it is when a familiar brand surprises us with a gesture that whilst being on-brand is unexpected. The surprise element allows the gesture to take the brand relationship to another level of connection. It goes without saying, authenticity remains the key, the surprise must be on-brand and believable.
A Fresh take on Royal Wedding Merchandise Design
London communications and creative agency KK Outlet have commissioned seven designers to create a collection of unofficial commemorative china for the wedding of Prince William and Kate Middleton this April. The sets of plates and mugs are to be sold at KK Outlet’s store in Hoxton Square in the lead up to the Royal Wedding in April 2011. KK Outlet is a multifunctional space comprising a gallery space, design store and communications agency. Read the rest of this entry »
Top 10 Typography Design Blogs
Recently in a blog I published ‘Top 10 Inspirational Brand Design Blogs’, I mentioned a huge issue faced by brand designers like myself, the difficulty of finding great brand design blogs for inspiration and knowledge of current trends. In the wake of that article I have had numerous requests and queries on which are my favorite typography design blogs going round. So since I am a man of the people, I have put together a list of my top 10 inspirational typography design blogs and websites in no particular order, enjoy!