Archive for March, 2011

03.31.11

How to brand a landmark

Reg­u­lar read­ers will already be famil­iar with the recent inno­va­tions tak­ing place in the world of pop-up retail/brand expe­ri­ences, from the beau­ti­fully evoca­tive Cognac brand Martell, to the brand with balls Beat­box Burg­ers. A recent com­mis­sion by appli­ance spe­cial­ists Elec­trolux is about to be launched – a portable din­ing expe­ri­ence. The Cube restau­rants will be pop­ping up on a series of land­mark sites across Europe over the course of 2011, start­ing with a place­ment on top of the Parc du Cinquan­te­naire in Brus­sels, Bel­gium. The aim is to cre­ate a brand expe­ri­ence that sur­prises and inspires guests with fan­tas­tic tastes and never-before-seen views, ulti­mately stim­u­lat­ing them to explore their own cre­ative bound­aries next time they enter­tain friends or fam­ily at home.

The Cube is an ephemeral restau­rant, an excep­tional place, a unique oppor­tu­nity to expe­ri­ence “din­ing with a view”.
It is out­stand­ing as far as cui­sine is con­cerned, an ideal demon­stra­tion of Electrolux’s know-how. The Cube is a unique archi­tec­tural per­for­mance. Not only due to the place where it is set up, but also through its design: an organic and translu­cent place, a digest of tech­nol­ogy. Read the rest of this entry »

03.30.11

Coca-Cola Happiness Truck

A Coca-Cola Pop-up Brand Expe­ri­ence
Coca-Cola have con­verted a deliv­ery truck into a hap­pi­ness machine on wheels deliv­er­ing “doses” of hap­pi­ness in the streets of Rio De Janeiro, Brazil.  With the line ‘Where will hap­pi­ness strike next?’ Coca-Cola lit­er­ally deliv­ers a brand expe­ri­ence worth smil­ing about, check out after the jump.

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03.29.11

Target’s Super-sized Brand Theatre Production

brand identity design Melbourne

A Kalei­do­scopic Fash­ion Spec­tac­u­lar.
Recently depart­ment store brand Tar­get made a huge splash in NYC with the launch of their Fall fash­ion line. Not con­tent to be just another rat in the pack, Tar­get cre­ated this bold brand ges­ture to let every­one know what was going down.

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03.28.11

Stay True to your Brand through the Ups and Downs

brand design agency Melbourne

Excuse the Pun
Our pre­cious lit­tle cor­ner of South Mel­bourne in Aus­tralia is some­thing of a hot spot for houses of ill-repute — yep, we have more than our share of knock shops in the neigh­bor­hood. One of the locals is Gotham City, House of Sin — who recently reminded us of the crit­i­cal role brand com­mu­ni­ca­tion plays in busi­ness suc­cess no mater which seg­ment of the mar­ket you’re in.

Last week I snapped this pic of one of the Gotham City fleet of vehi­cles and couldn’t help but be impressed by the atten­tion to brand detail. Yes the van is on-brand, as is the matte black spray job and graph­ics — but it was the num­ber plate that demon­strated these guys are not just seri­ous about late night plea­sure — but also about build­ing their brand.

Dave Ansett, Bran­da­men­tal­ist
Brand Obses­sive
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Related arti­cles
03.25.11

How Poor Service Damaged the Lamborghini Brand

Few Things Dam­age a Brand’s Rep­u­ta­tion Faster than Poor Ser­vice
An angry Lam­borgh­ini owner in China has vented his frus­tra­tion with the Ital­ian pres­tige auto brand by employ­ing a team of sledgehammer-wielding men to destroy his car.

Read the rest of this entry »

03.23.11

The Battle of an Honest to Goodness Brand

In recent months, the larger super­mar­ket chains have found them­selves embroiled in con­tro­versy as a result of their price wars and less than mar­ket friendly tac­tics.  As Peter Singline men­tioned in his recent blog, the plight of smaller brand own­ers, in par­tic­u­lar the smaller milk pro­duc­ers, has been brought to the country’s atten­tion caus­ing wide­spread con­sumer out­rage.

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03.22.11

Don’t be the Best in your Category, Be the Only One in your Category — Bompas & Parr.

brand identity designers Melbourne

Bet­ter than the Best.
It was Jerry Gar­cia of the Grate­ful Dead who once said: “You do not merely want to be con­sid­ered just the best of the best. You want to be con­sid­ered the only ones who do what you do”. In the world of brand, this phi­los­o­phy rep­re­sents the nir­vana of differentiation.

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03.21.11

adidas’ new brand clip hits the cool notes

brand strategy agency Melbourne

Heart over head. Inclu­sion over ego. United by pas­sion, we go all in.
As adver­tis­ing and brand com­mu­ni­ca­tions design blurs into con­tent and merges with brand story telling, we the con­sumer get to sit back and enjoy the show. In the cur­rent stand-up slug-fest between the sports brand, adi­das have just deliv­ered the lat­est hay-maker with this cool clip (see it after the jump).

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03.18.11

Spudbar, retail brand design from the ground up.

Spud­bar was founded in Mel­bourne in 2000, born out of a frus­tra­tion at the lack of a healthy, great tast­ing, healthy feed that was quick, con­ve­nient and value for money. It has been on a mis­sion from day one, to cre­ate a new cat­e­gory of food offer that fuses nat­ural good­ness and big flavours into the nutri­ent rich gem that is the steam­ing baked spud. The poten­tial of the brand was clear, the ques­tion was how to realise that great poten­tial by tak­ing the Spud­bar brand to the next level.
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