Every Customer Touch Point is a Brand Expression Opportunity.
Air New Zealand have done it again. Following-on from their slightly controversial and thoroughly entertaining flight safety videos including one where the staff are naked apart from body paint, and another featuring rapper Snoop Dogg duetting with Air New Zealand mascot Rico, the airline has launched their latest safety video featuring fitness icon of the 80′s Richard Simmons. (see the video after the jump)
A great series of confident, bold brand expressions.
Dave Ansett, Brandamentalist
Brand Designer and soon to be Frequent Air New Zealand Flyer
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Related articles
- Air New Zealand’s Mid-Air Disco Party Video #RICHROLL (reelseo.com)
- Richard Simmons Dons His Short Shorts for Air New Zealand Safety Video (newsfeed.time.com)
- Richard Simmons’ Joins the Mile-High Club With Funky Air Safety Demo Video (foxnews.com)
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Dave you are absolutely right. There are so many brand touch point opportunities that are missed because of no creativity or guts. Hats off to the guys at Air New Zealand who definitely know how to create something fun and worth talking about.
Brilliant! Nice to see the Air New Zealand brand having some personality. Other brands take note.
Thanks Tim and Cassie, when I see an example of a stand-out brand expression like this one from Air New Zealand it’s a great reminder that when all the brands in your space have the same mindset on a brand communication, there’s great potential to differentiate.
I’m impressed! You’ve mnaeagd the almost impossible.