Truly Deeply/Madly

6 Responses to “Escape Machine — Capturing Travel Brand Magic”

1. Anne says:

   Thu, 21/04/2011 at 12:28 pm

   I saw this awhile ago and it cer­tainly has cemented a place in my cre­ative mind as a mem­o­rable brand ges­ture. Its a lot of fun!
2. david says:

   Wed, 27/04/2011 at 10:08 am

   Thanks Anne, not only is this brand ges­ture mem­o­rable and looks like alot of fun — it is engag­ingly on-brand. A won­der­ful piece of whimsy.
3. Andrew says:

   Wed, 27/04/2011 at 5:54 pm

   That’s just so bril­liant and has to be one of the most mem­o­rable brand ges­tures going around. They way the whole expe­ri­ence engages not only the indi­vid­ual push­ing the but­ton but the gath­er­ing is superb – the expres­sions on everyone’s faces tells the story per­fectly. Where would I go? New York!
4. david says:

   Wed, 27/04/2011 at 6:09 pm

   Thanks Andrew. I was pretty blown away when I came across this too. As brand expe­ri­ences go — it’s a rip­per. I’d be inter­ested to see how they inte­grated this activ­ity into the online and tra­di­tional mar­ket­ing spaces.
5. Abigail Trip Advisor says:

   Fri, 18/05/2012 at 1:20 am

   Hmm it appears like your site ate my first com­ment (it was super long) so I guess I’ll just sum it up what I had writ­ten and say, I’m thor­oughly enjoy­ing your blog. I too am an aspir­ing blog writer but I’m still new to every­thing. Do you have any help­ful hints for rookie blog writ­ers? I’d gen­uinely appre­ci­ate it.
6. david says:

   Fri, 18/05/2012 at 7:48 am

   Hi Abi­gail, with a blog it’s all about great con­tent. Pick some­thing you’re pas­sion­ate about and pub­lish every­thing you can. Good Luck.