Archive for May, 2011

packaging design studio Melbourne

Cre­at­ing Uniquely Evoca­tive Brand Pack­ag­ing Design
Recently I cam across this beau­ti­ful wine pack­ag­ing design; ‘UNAwine bot­tles designed by cibic work­shop to mark the 150th anniver­sary of the uni­fi­ca­tion of Italy. What struck me was the power of cre­at­ing a dif­fer­ent pack­ag­ing form when vir­tu­ally the entire indus­try uses the same shaped bottles.

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It’s all about brand design for cus­tomer con­nec­tion.
For brands look­ing to cre­ate bold and mem­o­rable brand ges­tures it’s all about find­ing a time and place to con­nect with their tar­get mar­ket in a way that adds value to their lives. voda­fone has just devel­oped its ‘VIP recharg­ing truck’, a solu­tion for mobile charg­ing at out­door and multi-day fes­ti­vals through­out the UK.

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best brand agency Melbourne

When Brand Com­mu­ni­ca­tion does not equal Brand Behav­ior.
I was reminded of a great tru­ism in brand yes­ter­day as I passed a dilap­i­dated sign we had designed for a client many years ago. The client was the City of Ston­ning­ton, and the place propo­si­tion for Ston­ning­ton was ‘Qual­ity and Diver­sity’. More than a decade ago we designed the new visual iden­tity for Ston­ning­ton and rolled-out an exten­sive sig­nage sys­tem through­out the munic­i­pal­ity. Whilst we were engaged for the ini­tial exe­cu­tion, our rec­om­men­da­tion for an ongo­ing main­te­nance pro­gram fell on deaf ears. The result is a City that prides itself on ‘Qual­ity’ but com­mu­ni­cates through the dilap­i­dated state of their entry and place sig­nage that qual­ity is more of a mis­sion state­ment than a true mission.

Most brands spend time and energy defin­ing their mis­sion, their rea­son for being — but few give pri­or­ity to deliv­er­ing on that promise through all they say and — more impor­tantly — do. It is easy to say what you stand for as a brand, to tell the world what sep­a­rates you from your com­pe­ti­tion, but it is the bold brands who truly live their credo who truly stand apart.

Dave Ansett, Bran­da­men­tal­ist
Qual­ity Brand Designer
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By read­ing our Madly blog by now you will know that we are obsessed with a num­ber of things, some of those brand related and oth­ers slightly strange. How­ever Nexus Vom­i­tus takes obses­sion to a whole other level. It is a col­lab­o­ra­tion between artist Mil­lie Brown and opera singers Patri­cia Ham­mond and Zita Syme. You can still buy the art­work for
£1,500
. I think that says it all.

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I’m not sure if these guys have the brand smarts, but they cer­tainly have huge imag­i­na­tion and cre­ativ­ity when it comes to cre­at­ing mem­o­rable brand expe­ri­ences. From a rained out base­ball match between Clem­son and David­son, the guys got together and got up to some fun, see after the jump.

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brand strategy agency Melbourne

Ran­dom Acts of Brand-Oriented Kind­ness
There’s been a raft of dis­cus­sion recently about the strat­egy of inte­grat­ing ran­dom acts of kind­ness into a brands’ com­mu­ni­ca­tions. On the one hand we have a line of think­ing that ques­tions the motives of the brands at the cen­ter of these ges­tures — on the other hand we have a view that any­thing that cre­ates joy is worth­while — regard­less of strings attached. This recent ges­ture by fruit bev­er­age brand Trop­i­cana has once again put the spot­light on the debate about brand-led acts of kind­ness (see the ad and pics after the jump).

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brand communications agency Melbourne

Some­times life is too funny.
They described the recent Royal nup­tials as a ‘fairy­tale wed­ding’, and it turns out the Royal wed­ding was actu­ally a remake of a Dis­ney car­toon. The sim­i­lar­i­ties between the ori­gianl and the real-life sequel are remark­able — although the addi­tional cast­ing of the Pippa char­ac­ter was a stroke of genius.

brand communications design agency

Brand Dif­fer­en­ti­a­tion through Design Inno­va­tion
I’m the first to admit, I’m a sucker for beau­ti­ful design. Cre­ate a newer, more stun­ning ver­sion of any­thing and I’m first in line to buy one — a tragic but aes­thet­i­cally pleas­ing obses­sion. So you can imag­ine my delight when I came across this old-school iPod ampli­fier this week. Ital­ian design stu­dio en&is have designed this beau­ti­ful com­bi­na­tion of form and func­tion, tra­di­tion and cut­ting edge, a sub­lime, ceramic, organic ampli­fier they call ‘mega­phone’. Designed for use with the iPod and iPhone, the ampli­fier — which was recently pre­sented at salone satel­lite dur­ing milan design week 2011 — allows users to play their music aloud in a way not dis­sim­i­lar from that of a gramo­phone. Truly an exam­ple of inno­v­a­tive design dri­ving brand differentiation.

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To cel­e­brate the new Audi A7, over May and June, Audi will be show­cas­ing 16 lead­ing fig­ures in inno­va­tion and design.  Each week, they will be pro­fil­ing two icons, their work, and explor­ing what dri­ves them to cre­ate.  With a rep­u­ta­tion for inno­v­a­tive design, and a com­mit­ment to find­ing the per­fect bal­ance between ‘pure ele­gance and vibrant ath­leti­cism’, the Icons are a cel­e­bra­tion of Audi’s own design premise, ‘emo­tion tak­ing shape’.  Over the next 6 weeks, this emo­tion will be shared through the explo­ration of some of the world’s most inno­v­a­tive design work.

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