Branded Entertainment is King
Today’s consumers across almost every conceivable B-to-C category are absorbers of brand communications. Those in who’s hearts and minds we wish to position our brands don’t differentiate between advertising and entertainment – they expect them to have merged into a form that fits within and adds value to their busy lives. The danger here is for brands who have not yet shifted their own paradigm.
Fortunately, plenty of brands are well down this path and leading the way for their competitors and their customers alike. Australian fashion brand Gorman have taken to this sophisticated form of brand communication like a duck to water, integrating beautiful brandertainment into their new collection campaigns. This short film was part of Gorman’s Autumn/Winter 2011 collection and is a lovely piece of brand story telling.
Music: Wolves at the Door ‘Warrior’
Director: Nadia Barbaro
Director of Photography: Stefan Duscio
Model: Gabriela Aloiso
Makeup and Hair: Monica Gingold
Props: Sally Addinsall
Stylist: Stacey O’Connor
Offline Editor: Elodie Fouqueau
Colourist: Roslyn DiSisto
Online Editor: Dan Benjamin
Post Facilities: MRPP
Tags: Advertising, Brand Agency, Brand Communication, Brand Communications, brand communications agencies Melbourne, brand communications agency Melbourne, Brand Design, brand design agency Melbourne, brand designer, Brand DNA, Brand Experience, Brand Expression, Brand Identity, brand identity agencies, brand identity designers, brand identity designers Melbourne, Brand Personality, Brand Storytelling, Brand Strategy, Brand Voice, brand-designers-Melbourne, brand-gesture, brandamentalist, branded entertainment, brandertasinment, Corporate Image, Creative Ideas, Dave Ansett, David Ansett, fashion brand agency melbourne, fashioon catalogue agency Melbourne, Gorman catalogue design, Gorman winter campaign, Graphic Design Melbourne, Melbourne brand designers, Melbourne Brand Strategy, Truly Deeply, Visual Language