How do you build a brand?
Here’s a great example of how to build a brand:
Do something you love. Do it in a unique way. Gather like minded people and keep on doing it.
More will come, your community will grow, your brand will form.
This is what the students at Trinity College in my home town of Dublin have done. They’ve formed an orchestra consisting of and conducted by students and perform songs by Daft Punk. It’s not the most smartest or most ground breaking thing ever accomplished on the hallowed grounds of Trinity, but guess who’ll be playing at the summer festivals this year?
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