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	<title>Comments on: Build a brand by doing what you like</title>
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		<title>By: Leah Klugt</title>
		<link>http://www.trulydeeply.com.au/madly/2011/05/11/build-a-brand-by-doing-what-you-like/comment-page-1/#comment-15674</link>
		<dc:creator>Leah Klugt</dc:creator>
		<pubDate>Tue, 03 Jul 2012 06:18:53 +0000</pubDate>
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		<description><![CDATA[Their faces say it all. When was the last time you entered a store and dealt with staff that happy?]]></description>
		<content:encoded><![CDATA[<p>Their faces say it all. When was the last time you entered a store and dealt with staff that happy?</p>
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		<title>By: david</title>
		<link>http://www.trulydeeply.com.au/madly/2011/05/11/build-a-brand-by-doing-what-you-like/comment-page-1/#comment-7701</link>
		<dc:creator>david</dc:creator>
		<pubDate>Wed, 11 May 2011 08:10:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.trulydeeply.com.au/madly/?p=10475#comment-7701</guid>
		<description><![CDATA[Love this Derek - Brands powered by absolute passion, and look at the result.]]></description>
		<content:encoded><![CDATA[<p>Love this Derek &#8211; Brands powered by absolute passion, and look at the result.</p>
]]></content:encoded>
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		<title>By: Kim</title>
		<link>http://www.trulydeeply.com.au/madly/2011/05/11/build-a-brand-by-doing-what-you-like/comment-page-1/#comment-7699</link>
		<dc:creator>Kim</dc:creator>
		<pubDate>Wed, 11 May 2011 07:56:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.trulydeeply.com.au/madly/?p=10475#comment-7699</guid>
		<description><![CDATA[Great post Derek, such a honest and engaging brand gesture. I love how raw their expressions are.]]></description>
		<content:encoded><![CDATA[<p>Great post Derek, such a honest and engaging brand gesture. I love how raw their expressions are.</p>
]]></content:encoded>
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		<title>By: Tim</title>
		<link>http://www.trulydeeply.com.au/madly/2011/05/11/build-a-brand-by-doing-what-you-like/comment-page-1/#comment-7698</link>
		<dc:creator>Tim</dc:creator>
		<pubDate>Wed, 11 May 2011 06:32:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.trulydeeply.com.au/madly/?p=10475#comment-7698</guid>
		<description><![CDATA[I love the obsession shown by the Trinity College orchestra in creating an unique performance. Great find Derek!]]></description>
		<content:encoded><![CDATA[<p>I love the obsession shown by the Trinity College orchestra in creating an unique performance. Great find Derek!</p>
]]></content:encoded>
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		<title>By: Andrew</title>
		<link>http://www.trulydeeply.com.au/madly/2011/05/11/build-a-brand-by-doing-what-you-like/comment-page-1/#comment-7697</link>
		<dc:creator>Andrew</dc:creator>
		<pubDate>Wed, 11 May 2011 05:01:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.trulydeeply.com.au/madly/?p=10475#comment-7697</guid>
		<description><![CDATA[Just love it Derek. Small steps to building brand awareness and equity and hope these guys really do hit the festival circuit. Thanks for digging it out and sharing, looks like Trinity College was a great institution to learn all things creative!]]></description>
		<content:encoded><![CDATA[<p>Just love it Derek. Small steps to building brand awareness and equity and hope these guys really do hit the festival circuit. Thanks for digging it out and sharing, looks like Trinity College was a great institution to learn all things creative!</p>
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