Truly Deeply/Madly

05.20.11

Sublime Design Drives Brand Love

Brand Dif­fer­en­ti­a­tion through Design Inno­va­tion
I’m the first to admit, I’m a sucker for beau­ti­ful design. Cre­ate a newer, more stun­ning ver­sion of any­thing and I’m first in line to buy one — a tragic but aes­thet­i­cally pleas­ing obses­sion. So you can imag­ine my delight when I came across this old-school iPod ampli­fier this week. Ital­ian design stu­dio en&is have designed this beau­ti­ful com­bi­na­tion of form and func­tion, tra­di­tion and cut­ting edge, a sub­lime, ceramic, organic ampli­fier they call ‘mega­phone’. Designed for use with the iPod and iPhone, the ampli­fier — which was recently pre­sented at salone satel­lite dur­ing milan design week 2011 — allows users to play their music aloud in a way not dis­sim­i­lar from that of a gramo­phone. Truly an exam­ple of inno­v­a­tive design dri­ving brand differentiation.

Designer Isabella Lovero of en&is with the mega­phone
images cour­tesy of en&is

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This entry was posted on Friday, May 20th, 2011 at 7:00 am and is filed under Brand Design, Graphic Design Melbourne. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

6 Responses to “Sublime Design Drives Brand Love”

1. Anne says:

   Fri, 20/05/2011 at 8:34 am

   As you state this inno­v­a­tive design def­i­nitely dri­ves its brand dif­fer­en­ti­a­tion. Sim­ple with a human touch, I love this!
2. Andrew says:

   Sat, 21/05/2011 at 3:40 pm

   What a stun­ning design piece and as you stated Dave, “an exam­ple of inno­v­a­tive design dri­ving brand dif­fer­en­ti­a­tion” couldn’t be any more on the money.
3. jen @ bluecaravan says:

   Thu, 27/10/2011 at 2:15 pm

   Love the meet­ing of old and new tech­nol­ogy. Looks beautiful!
4. david says:

   Thu, 27/10/2011 at 2:18 pm

   I agree Jen, there’s some­thing time­lessly ele­gant in this aes­thetic. Cheers, Dave.
5. Chas Porter says:

   Thu, 27/10/2011 at 2:45 pm

   Like it, except the base. The shape of it, the mate­r­ial, and the color all draw the focus away from the main form. The base looks like an after­thought. That’s unfor­tu­nate, given the beau­ti­ful piece it supports.
6. david says:

   Thu, 27/10/2011 at 3:03 pm

   Thanks for your thoughts on this Chas. For me, I like the retro feel of the wooden base. I find it sym­pa­thetic and a lit­tle unex­pected. How­ever a clean white ceramic base design in the same style would have looked stun­ning and per­haps achieved what you were hop­ing for.