Archive for June, 2011

06.30.11

Image as universal language

This photo series plays with the per­cep­tion of stuffed birds. These ani­mals led their life and are now noth­ing more than an image of them­selves, they are no longer fly­ing or whistling. Masked by the for­mer voice sig­na­ture of each bird through the writ­ten word they reveal them­selves in a dif­fer­ent view, the peep­ing. Through a mix of colour, let­ters and image the series evolves to an uni­ver­sal form of lan­guage. Raw Color’s ‘Peep’ was pre­sented at the exhi­bi­tion ‘Stuffed’ dur­ing Dutch Design Week, where all the par­tic­i­pat­ing design­ers were inspired from stuffed ani­mals, trans­lated into their own designs.

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06.28.11

5 Big Questions on how your Brand is Leveraging the Digital World

digital branding Melbourne

The new dig­i­tal real­ity for Brand Com­mu­ni­ca­tions — 60 Sec­onds on the Net…
Recently a friend emailed me this icono­graphic of what’s hap­pen­ing every 60 sec­onds in the online world. The num­bers are seri­ously note­wor­thy, espe­cially for some­one who works in the brand space day-in and day-out. The stand-outs for me:
• 98,000+ tweets per minute. Lat­est sta­tis­tics show 20% of tweets relate to brands or prod­ucts, that’s nearly 20,000 tweets every minute — the ques­tion is are they talk­ing about your brand? If-so, do you know what they’re say­ing? If-not, the big ques­tion for you is why aren’t they?
• 13,000+ iPhone down­loads. The guys at Apple haven’t cre­ated a new phone, they’ve cre­ated a new chan­nel for brands to add value to the lives of their mar­ket — is your brand one of the many who have yet to develop a brand ap strat­egy?
• 25+ hours of YouTube video. If video is the new fron­tier in brand com­mu­ni­ca­tion, do you have a YouTube Chan­nel for your brand com­mu­ni­ca­tions yet?
• 1,500+ blog posts per minute. That rep­re­sents alot of peo­ple talk­ing about alot of things. As the inter­net and blogs in par­tic­u­lar become even fur­ther ingrained in the selec­tion deci­sion mak­ing process of cus­tomers and clients for vir­tu­ally every prod­uct and ser­vice, how is your brand lever­ag­ing this valu­able online chan­nel to build your rep­u­ta­tion? This is a par­tic­u­larly huge oppor­tu­nity for pro­fes­sional ser­vices firms.
• 695,000+ with Face­book sta­tus updates per minute — there are now more Face­book posts than Google inquiries. Face­book has lit­er­ally become its own com­mu­ni­ca­tion chan­nel — Now­days for a brand to not have a Face­book strat­egy is kind-of like run­ning a busi­ness with­out email.

If you’d like to see the info­graphic larger you can link to it here.

Dave Ansett, Bran­da­men­tal­ist
Brand Designer, Word­Press blog­ger and Tweeter.
For monthly updates of our think­ing, click here to receive our free Brand Newsletter

06.27.11

Brand Design — The Visual Language of Luxury

brand design studio Melbourne

Where’s the Brand Design?
As a cre­ative brand agency work­ing with clients through­out Aus­tralia and the Asia Pacific, we spend much of our lives div­ing deep into the craft of brand design. Whether it is pub­lish­ing our com­pre­hen­sive guide to trends in global brand design or trans­lat­ing the bril­liant brand strat­egy and propo­si­tion def­i­n­i­tion work we do into brand iden­ti­ties and brand com­mu­ni­ca­tions for our clients, brand design is a crit­i­cal part of our game. We see brand design as a par­tic­u­larly spe­cial­ized skill-set, where every nuance of a brands’ visual mes­sag­ing is care­fully crafted to present exactly the right com­bi­na­tion of visual cues to the mar­ket. The dif­fer­ence between brand design and it’s flashy cousin adver­tis­ing is is nei­ther widely under­stood, nor widely lever­aged by busi­ness, as the focus of today’s Post illustrates.

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06.24.11

Edward de Bono Event Invitation Design

Change the Way You See Your World.
Where do you start when cre­at­ing an invi­ta­tion to an event fea­tur­ing Edward de Bono the inven­tor of the terms ‘lat­eral think­ing’ and the grand father of cre­ative busi­ness in thinking?

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06.23.11

The Golden Arches continues to build brand advocacy with Gen Z

My eight-year-old son, like many chil­dren, is a great brand ambas­sador for McDonald’s. Ever since he could talk, he was ask­ing, “can we go to McDonald’s?” My wife and I never encour­aged it but, like most things chil­dren pester for, you either con­tinue to fight them on it or try to limit it!

He knows exactly what he wants. It’s not just any burger, it’s specif­i­cally McDonald’s. Lately, his pas­sion for the brand has evolved to defend­ing and attack­ing its com­peti­tors. Every time he sees a Hun­gry Jacks ad he pas­sion­ately screams, “I hate you Hun­gry Jacks – your burg­ers are not better!”

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06.22.11

A Social Media Holiday

The turn of Win­ter makes the mind wan­der to travel
Win­ter has hit with full force here in Mel­bourne and most minds in the stu­dio have been wan­der­ing to ideas of travel and sun. Some of us, the for­tu­nate ones, have been quite lucky to see a lit­tle bit of sun so far. I was one of these lucky peo­ple. While explor­ing the Dain­tree Rain­for­est (sit­u­ated in Trop­i­cal North Queens­land) with my part­ner Sarah, I realised I could def­i­nitely be more proac­tive in cap­tur­ing in a cre­ative way, the unique travel expe­ri­ences that I have with her.

In times of heav­ily used social media, youtube, face­book, twit­ter and vimeo (just to name a few), we see more and more peo­ple using tech­nol­ogy to share unique travel expe­ri­ences in cre­ative ways.  Some great exam­ples of peo­ple cap­tur­ing their own per­sonal jour­neys came to my mind. See after the jump.

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06.21.11

AOL Offices — a Creative Brand Space

Design­ing Branded Spaces
The craft of brand com­mu­ni­ca­tions design has a scope far-wider than tra­di­tional mar­ket­ing. As orga­ni­za­tions begin to under­stand that every touch-point, every ges­ture, every con­nec­tion with them is a brand expe­ri­ence to be care­fully and cre­atively man­aged, retail spaces, show­rooms and offices are one of the newest fron­tiers of brand com­mu­ni­ca­tion design.

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06.20.11

RFID Shoes — a Brilliant Brand Design Experiment

Love This Use of Tech­nol­ogy with Huge Brand Expe­ri­ence Poten­tial
Stu­dents at the Hyper Island School have been work­ing on a project they call Kar­maT­ech — adding RFID tech­nol­ogy (typ­i­cally used by the likes of DHL for for track­ing courier parcels) to sneak­ers to cre­ate an inter­face with huge social and inter­ac­tive poten­tial (check the clip after the jump):

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06.17.11

Frogtopia, the Hong Kong Pavilion at this year’s Venice Art Biennale

brand communications studio Melbourne

A Favorite from The Venice Art Bien­nale
Mul­ti­me­dia artist kwok mang-ho, bet­ter known as frog king, has cre­ated the amaz­ing Hong Kong pavil­ion at the venice art bien­nale 2011. The Chi­nese artist Frog King shares five projects in an exhi­bi­tion titled, ‘frog­topia — hongko­r­nu­copia.’ a com­bi­na­tion of instal­la­tion art and live per­for­mances, span­ning the medi­ums of sculp­ture, paint­ing, and instal­la­tion. This work is so richly visual, com­bin­ing hun­dreds of lay­ers of visual cues telling sto­ries of cul­ture, his­tory and con­tem­po­rary life. Sure it’s not about brand, but there is much here to inspire pow­er­ful visual com­mu­ni­ca­tion.

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