This photo series plays with the perception of stuffed birds. These animals led their life and are now nothing more than an image of themselves, they are no longer flying or whistling. Masked by the former voice signature of each bird through the written word they reveal themselves in a different view, the peeping. Through a mix of colour, letters and image the series evolves to an universal form of language. Raw Color’s ‘Peep’ was presented at the exhibition ‘Stuffed’ during Dutch Design Week, where all the participating designers were inspired from stuffed animals, translated into their own designs.
Archive for June, 2011
Giving kudos to brand messaging and communications!
All clients want their advertising to make an enormous impact, generate an increase in sales (ideally far greater than the amount invested for a particular campaign) and create plenty of conversation and hype not only within the consumer market but also (and sometimes as importantly) between the competitor brands.
The new digital reality for Brand Communications – 60 Seconds on the Net…
Recently a friend emailed me this iconographic of what’s happening every 60 seconds in the online world. The numbers are seriously noteworthy, especially for someone who works in the brand space day-in and day-out. The stand-outs for me:
• 98,000+ tweets per minute. Latest statistics show 20% of tweets relate to brands or products, that’s nearly 20,000 tweets every minute – the question is are they talking about your brand? If-so, do you know what they’re saying? If-not, the big question for you is why aren’t they?
• 13,000+ iPhone downloads. The guys at Apple haven’t created a new phone, they’ve created a new channel for brands to add value to the lives of their market – is your brand one of the many who have yet to develop a brand ap strategy?
• 25+ hours of YouTube video. If video is the new frontier in brand communication, do you have a YouTube Channel for your brand communications yet?
• 1,500+ blog posts per minute. That represents alot of people talking about alot of things. As the internet and blogs in particular become even further ingrained in the selection decision making process of customers and clients for virtually every product and service, how is your brand leveraging this valuable online channel to build your reputation? This is a particularly huge opportunity for professional services firms.
• 695,000+ with Facebook status updates per minute – there are now more Facebook posts than Google inquiries. Facebook has literally become its own communication channel – Nowdays for a brand to not have a Facebook strategy is kind-of like running a business without email.
Where’s the Brand Design?
As a creative brand agency working with clients throughout Australia and the Asia Pacific, we spend much of our lives diving deep into the craft of brand design. Whether it is publishing our comprehensive guide to trends in global brand design or translating the brilliant brand strategy and proposition definition work we do into brand identities and brand communications for our clients, brand design is a critical part of our game. We see brand design as a particularly specialized skill-set, where every nuance of a brands’ visual messaging is carefully crafted to present exactly the right combination of visual cues to the market. The difference between brand design and it’s flashy cousin advertising is is neither widely understood, nor widely leveraged by business, as the focus of today’s Post illustrates.
Change the Way You See Your World.
Where do you start when creating an invitation to an event featuring Edward de Bono the inventor of the terms ‘lateral thinking’ and the grand father of creative business in thinking?
My eight-year-old son, like many children, is a great brand ambassador for McDonald’s. Ever since he could talk, he was asking, “can we go to McDonald’s?” My wife and I never encouraged it but, like most things children pester for, you either continue to fight them on it or try to limit it!
He knows exactly what he wants. It’s not just any burger, it’s specifically McDonald’s. Lately, his passion for the brand has evolved to defending and attacking its competitors. Every time he sees a Hungry Jacks ad he passionately screams, “I hate you Hungry Jacks – your burgers are not better!”
Designing Branded Spaces
The craft of brand communications design has a scope far-wider than traditional marketing. As organizations begin to understand that every touch-point, every gesture, every connection with them is a brand experience to be carefully and creatively managed, retail spaces, showrooms and offices are one of the newest frontiers of brand communication design.
Love This Use of Technology with Huge Brand Experience Potential
Students at the Hyper Island School have been working on a project they call KarmaTech – adding RFID technology (typically used by the likes of DHL for for tracking courier parcels) to sneakers to create an interface with huge social and interactive potential (check the clip after the jump):
A Favorite from The Venice Art Biennale
Multimedia artist kwok mang-ho, better known as frog king, has created the amazing Hong Kong pavilion at the venice art biennale 2011. The Chinese artist Frog King shares five projects in an exhibition titled, ‘frogtopia – hongkornucopia.’ a combination of installation art and live performances, spanning the mediums of sculpture, painting, and installation. This work is so richly visual, combining hundreds of layers of visual cues telling stories of culture, history and contemporary life. Sure it’s not about brand, but there is much here to inspire powerful visual communication.