http://www.trulydeeply.com.au/madly/2011/06/10/floating-ice-cream-truck/#utm_source=feed&utm_medium=feed&utm_campaign=feed Musings on brands and branding Thu, 23 May 2013 00:32:39 +0000 hourly 1 http://wordpress.org/?v=3.5.1 http://www.trulydeeply.com.au/madly/2011/06/10/floating-ice-cream-truck/comment-page-1/#comment-8103 david Mon, 13 Jun 2011 05:04:16 +0000 http://www.trulydeeply.com.au/madly/?p=10732#comment-8103 You’re right Cassie, for many brands, tapping into childhood memories is a great opportunity to re-connect and associate their products and brand values with fond times and strong emotional ties.

]]> http://www.trulydeeply.com.au/madly/2011/06/10/floating-ice-cream-truck/comment-page-1/#comment-7958 Cassie Fri, 10 Jun 2011 05:26:08 +0000 http://www.trulydeeply.com.au/madly/?p=10732#comment-7958 This takes me back to my childhood. Firstly do we have an icecream week here in Melbourne? I can just imagine the truck floating down the Yarra.

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