Love This Use of Technology with Huge Brand Experience Potential
Students at the Hyper Island School have been working on a project they call KarmaTech – adding RFID technology (typically used by the likes of DHL for for tracking courier parcels) to sneakers to create an interface with huge social and interactive potential (check the clip after the jump):
Credit where credit’s due, these are the guys who put it all together:
Hampus Lemhag hampuslemhag.com/portfolio
Mikael Näslund mikaelnaslund.com/
Anna Andersson annaoforsa.com/
Pier Madonia projeqt.com/piermadonia
Kris Bengtson krisneufeldtbengtson.com
Bodil Gustafsson Fürst b-g-f.blogspot.com/
Dave Ansett, Brandamentalist
Designer of Integrated Brand Communications
For monthly updates of our thinking, click here to receive our free Brand Newsletter
Tags: Advertising, Brand Agency, Brand Communication, Brand Communications, brand communications agencies Melbourne, Brand Design, brand designer, Brand DNA, Brand Experience, Brand Expression, Brand Identity, brand identity agencies, brand identity designers, brand identity designers Melbourne, Brand Personality, Brand Storytelling, Brand Strategy, brand technology, Brand Voice, brand-designers-Melbourne, brand-gesture, brandamentalist, Corporate Image, Creative Ideas, Dave Ansett, David Ansett, Graphic Design Melbourne, Melbourne brand designers, Melbourne Brand Strategy, RFID shoes, Truly Deeply, Visual Language
