Truly Deeply/Madly

The new dig­i­tal real­ity for Brand Com­mu­ni­ca­tions — 60 Sec­onds on the Net…
Recently a friend emailed me this icono­graphic of what’s hap­pen­ing every 60 sec­onds in the online world. The num­bers are seri­ously note­wor­thy, espe­cially for some­one who works in the brand space day-in and day-out. The stand-outs for me:
• 98,000+ tweets per minute. Lat­est sta­tis­tics show 20% of tweets relate to brands or prod­ucts, that’s nearly 20,000 tweets every minute — the ques­tion is are they talk­ing about your brand? If-so, do you know what they’re say­ing? If-not, the big ques­tion for you is why aren’t they?
• 13,000+ iPhone down­loads. The guys at Apple haven’t cre­ated a new phone, they’ve cre­ated a new chan­nel for brands to add value to the lives of their mar­ket — is your brand one of the many who have yet to develop a brand ap strat­egy?
• 25+ hours of YouTube video. If video is the new fron­tier in brand com­mu­ni­ca­tion, do you have a YouTube Chan­nel for your brand com­mu­ni­ca­tions yet?
• 1,500+ blog posts per minute. That rep­re­sents alot of peo­ple talk­ing about alot of things. As the inter­net and blogs in par­tic­u­lar become even fur­ther ingrained in the selec­tion deci­sion mak­ing process of cus­tomers and clients for vir­tu­ally every prod­uct and ser­vice, how is your brand lever­ag­ing this valu­able online chan­nel to build your rep­u­ta­tion? This is a par­tic­u­larly huge oppor­tu­nity for pro­fes­sional ser­vices firms.
• 695,000+ with Face­book sta­tus updates per minute — there are now more Face­book posts than Google inquiries. Face­book has lit­er­ally become its own com­mu­ni­ca­tion chan­nel — Now­days for a brand to not have a Face­book strat­egy is kind-of like run­ning a busi­ness with­out email.

If you’d like to see the info­graphic larger you can link to it here.

Dave Ansett, Bran­da­men­tal­ist
Brand Designer, Word­Press blog­ger and Tweeter.
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This entry was posted on Tuesday, June 28th, 2011 at 6:00 am and is filed under Brand Agency-Australia, Brand Strategy, Small Brands Big Personalities. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.