Last week we published a promotional (very) short film for the MIFF. They festival have released another gem to follow-up the first. Love this too (check the clip after the jump)…
Archive for July, 2011
This week Westpac brought the Bank of Melbourne back to life, after 7 years.
With a strategy to undo perhaps one of the worst brand architecture decisions in the industry, it looks like Westpac is finally admitting they were wrong. But after so long, bringing the Bank of Melbourne brand back is a big gamble.
Two heavyweight sporting codes set to go head-to-head.
The Australian Football League (AFL) in particular the Essendon Football Club (aka the Bombers) and the National Rugby League (NRL) along with a bid team (aiming to become Queensland’s fourth NRL side, also branding themselves as the Bombers) are possibly set to enter a legal battle – a legal battle that will be interesting to follow as historically both codes have had a tendency to ruffle each others feathers on a range of matters with neither taking likely to defeat.
Brand Location, Location, Location
Often location is thought to be of relevance for retailers and perhaps the position of the head office of the biggest brands, but where you choose to locate yourself says much to your customers and clients about your position in the market.
Brilliant Brand Design 2.0
Tesco Homeplus supermarket in South Korea bought the future of grocery shopping to life when they opened a virtual grocery store in a subway station, encouraging customer to shop using their smartphones.
07.22.11
A little world of experiences
We all know that sometimes life doesn’t exactly live up to our expectations. You come to realise that you have to enjoy
the good times and work through the bad. Yet, sometimes when you are in the eye of the storm it’s really hard to see past the clouds. I myself am going through some changes in my life. As a positive person I try to keep my spirits up but like everyone I could always use a little reminder that things will eventually work out, and that is just what the experience
of these little handmade worlds do.
Creating Brandticipation for the MIFF
Just caught onto the trailer for the Melbourne International Film Festival which opened last night. With more than 500,000 YouTube views already, can’t say I’m leading the pack on this one, but absolutely worth the1 minute 32 investment of your day. The festival goes out on a limb, ‘taking the piss’ out of the sort of film that most associate with international film festivals in order to differentiate and flip perceptions on their head. But more than anything else, the trailer is just a wonderful little piece of short film making — I’ve been chuckling about it all morning. Enjoy the clip after the jump…
Occasionally we come across a emotive piece of brand design which for us stands out as a powerful communication. Melbourne Skydive Centre’s promotional video, is beautiful, majestic and awe inspiring, connecting Melbourne Skydive Centre as a unique experience to people’s emotional needs and personal aspirations. See after the jump.
07.19.11
OPSM — Brilliant Brand Association
The Brand Sponsorship, Brand Communications Conundrum
For many brands, the brand strategy question of sponsorship is a tough one — calculating the benefits to the brand is often an imperfect science. The only hard and fast rule for success is ‘be brilliant’.
Question: When is a Restaurant Brand more than a Restaurant Brand?
Answer: When it turns into Gastrontainment. A few weeks ago I enjoyed a brilliant brand experience at the recently opened St. Katherines restaurant in Kew. St Katherines is the latest restaurant (that makes five so-far) to be opened by celebrity chef and much loved local food figure George Calombaris. When you already have four hugely respected, booked-out-for months restaurants — what do you do to make the latest addition to the portfolio stand-out? The answer is ‘theater’.
