5 Responses to “When Brands Collide – AFL vs NRL, Bombers vs Bombers”

  1. david says:

    You make a good point Dom, it seems to me the choice here was to differentiate and create their own brand equity, or copy and leverage the brand equity from the existing Bombers. I’d love to hear if there is a different strategic rationale at play.

  2. Hannah says:

    I agree….surely there is another name for their team without having to take one from the AFL.
    Originality anyone? Why not go with Brisbane Barracudas….that brand association works for me.

  3. Dom says:

    Thanks for your comment Hannah, you make a great point about originality and the brand association between Barracudas, Brisbane and Queensland works for me also.

  4. Jarhead says:

    While not original, teams with the same name can successfully co-exist, sometimes even in the same league. In the Canadian Football League (CFL), two teams used the same name for over 40 years. The Ottawa Rough Riders (1876-1996) and the Saskatchewan Roughriders (1910-present) even played against each other for the championship Grey Cup four times, confusing many, and also attracting general ridicule to the CFL for being a league with only eight or nine teams but two of them being named the same.

  5. Lucas says:

    Brisbane Barracudas are a water polo club.

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