Where Art meets Brand Design
Creating engaging and memorable brand spaces is a much underutilized opportunity for many brands in retail and beyond. Japanese design studio Nendo recently created the first major retrospective of internationally-known milliner Akio Hirata‘s seventy years of work, but they also did much more than that. By approaching their task with a creative, exhibition design mind-set, they created an inspiring space for any brand designer.
Archive for July, 2011
Where Art meets Brand Design
In a bold move, Chemist Warehouse is moving beyond just advertising on radio to becoming a radio station brand.
They are hoping this will be an innovative brand gesture to connect with their audience and drive sales. But have they done it right, or could it actually inflict more damage on the brand than good?
For as long as I can remember I have loved chocolate, and as such I am always interested in reading about new chocolatier ventures. I recently stumbled across a post in Coolhunting.com, from interaction designer John Sullivan Hamilton, who was given the opportunity to design packaging for a limited edition of Mast Brothers chocolate bars. His chosen designs were inspired by his girlfriend’s beautiful home country of Venezuela as a gift to her. This personal touch created a truly unique experience for John and set the company apart from their many chocolatier competitors.
TVC for Dirt Devil – one hell-of-a Brand Communication
Occasionally we come across a piece of advertising which for us rises about the pack to be something more than a broadcast brand communication. Those ads like this one for Dirt Devil are so memorable in their brand story-telling as to create a distinct sense of connection with the viewer that goes beyond the functional and connects straight with the heart. OK, OK, enough of the preamble – check the ad after the jump…
Finding ways to engage with your customers builds brand loyalty.
Creatives ways of building powerful emotional brand contentions is a great way to ensure the longevity of your brand. Candy Chang is an American artist who creates public dialogues. In this artwork she has transformed an abandon building in New Orleans into a public place where people can express their hopes and dreams. Her artworks allows people to create an emotional connection with a place that will be remembered for years to comes.
Powerful brand statement:
As with everything I like my Cinematic experience to be served loaded with extra brand personality. I’m much happier giving my money to great independent theatres like the wonderful Sun Theatre in Yarraville or Cinema Nova in Carlton. Not only do I feel like I’m getting better value, but I feel like I’m doing it with people who love movies. They may not be the most up to date with sound or screen size, but easily make up for it with an authentic love for the cinema and our movie watching experience.
A Tough Brand Design Gig
It’s got to be one of the toughest design gigs going around – how to create a unique, stand-out space in which to parade the upcoming season’s designs for a global fashion super brand. This beautiful space called ‘Field’ has been designed for the Prada men’s spring/summer 2012 collection at the Prada Fondazione, Milan by OMA a partner office within OMA.
Reducing Puma’s Environmental Paw Print – A Great Piece of Brand Design
Shoe brand Puma will be phasing-out its plastic shopping bags in favour of these ‘clever little shopper’ bags. The ‘clever little shopper’ is a 100% biodegradable carrier bag composed entirely of corn starch. The bag decomposes naturally within a three-month period, or can be dissolved in water in about three minutes.
the same biodegradable material will also be used for apparel bags in the company’s ‘clever little packaging’ packaging design initiative.