In a post last year I explained ‘Why the designer needs an EPS’. A post to clarify the differences between Vector and Bitmap files and why one might be preferable to the other. Near the end of the post I mentioned that we provide all our logo art work as PDF and PNG files. Today I’m going to explain why we made that decision, and why it’s better for our client and their suppliers.
A Sneak Peek behind Apple’s Retail Brand
Apple has long been held-up as the benchmark as the brand for innovation and just plain creating cool stuff, but much of it’s unheralded work has been in the experience arena — specifically creating amazing retail places in which the brand comes to life face-to-face.
What Next for Rock-n-roll’s Branding Rockstars?
Rock Gods AC/DC have long been a major export brand for Australia. With earnings of more than $100m p.a. AC/DC are second only to U2 when it comes to earning the big rock-n-roll bucks. But contra=y to their hard rockin’ image, AC/DC are also the masters of leveraging their brand for commercial gain. The latest in a long line of band brand extensions see the release last week of AC/DC wine.
Absolut Bloody Ripper Brand Communications
Yes — we’ve written about Absolut Vodka’s great philosophy on brand communication before. Yes, we’re not the first and wont be the last to do it either. But if any other brand displayed the same genuine passion for creating unique and wonder filled brand campaigns we’d write about them just as regularly too.
Last year we witnessed great fan fare when the Government launched a new logo to act as an umbrella communication device for Australia’s export efforts. A well conceived mark can play an important role as an aggregator of disparate activities for any country or destination. It is a way of building meaning and association in the minds of target markets about what is on offer.
How bold can your brand gesture go?
I couldn’t help but notice this incredible bold brand gesture concept that I stumbled across whilst flicking through The Cool Hunter.
Creating Unique Brand Visual Language
One of the toughest tasks for brands is creating unique brand visual language that touches the soul of their market. This challenge is increased by those brands who must continuously refresh their visual language as they develop new and ongoing advertising campaigns.
Cashing-in On Branding Leadership
As brands continue to go global, some businesses in emerging markets are quick to understand the equity that resides within the brand identity of global market leaders. As a result, ‘branderfeit’ stores are popping-up like mushrooms throughout the newer economies.
In the world of brand design and advertising everyone is always trying to out do each other and be the next big thing. Here at Truly Deeply we always have our eyes to the sky and ears to the ground. I have found the next big thing. Enter the MEGAMERCIAL!
As a creative branding agency, we love it when we come across examples of brands that have grown to mean so much more than their functional proposition. Take children’s toy brand Lego for instance. Sure there are Lego fanatics, Lego Masters and millions of kids whose perfect afternoon is spent building things from the little plastic bricks, but the brand holds an even deeper place in our collective hearts.
