Truly Deeply/Madly

Yes, Face­book is the new brand fron­tier.
Like it or not, with more than 300 mil­lion (yep mil­lion) Face­book users and 695,000 Face­book updates every minute, if your brand has any kind of con­sumer fac­ing rela­tion­ship, you absolutely need your Online Brand Strat­egy to include Facebook.

There are plenty of brands of Face­book. As a chan­nel, Face­book is a per­fect envi­ron­ment for exe­cut­ing brand strat­egy, brand sto­ry­telling and pre­sent­ing your brand’s cor­po­rate image to the world. But start­ing a Face­book page and attract­ing ‘friends’ and ‘likes’ is not even table-stakes any more. The brands who are lead­ing the way in the world of Face­book are cre­at­ing truly inter­ac­tive places for their brand fans to go and con­nect with their brands in ways that clip neatly into their lives from enter­tain­ment to infor­ma­tion. Recently AWWWARDS (The awards for design, cre­ativ­ity and inno­va­tion on the Inter­net) voted on the 20 best Face­book pages on the net. I was imme­di­ately impressed by the way in which these brands have inte­grated their Face­book brand com­mu­ni­ca­tions into their greater mar­ket­ing and brand strate­gies. There are no walls of brand cen­tric pho­tos and com­ments, but rich places for their cus­tomers and tar­get audi­ence to visit and spend their valu­able time.

Here’s the list of the top 20 as voted by AWWWARD — A must read for any­one and every­one tasked with man­ag­ing their brand’s online com­mu­ni­ca­tions. This is not a five minute read — so go make your­self a nice cuppa, switch the iphone to silent, and give your­self a good hour to explore, absorb and dis­sect what these lead­ing online brands are doing with their Face­book strate­gies — there are many lessons to be learned.

• Sony
  

  http://www.facebook.com/Sony?v=app_6009294086

• Harley David­son
  

  http://www.facebook.com/harley-davidson

• McDon­alds
  

  http://www.facebook.com/McDonalds?v=app_6009294086

• Red­bull
  

  http://www.facebook.com/redbull

• iTunes
  

  http://www.facebook.com/iTunes

• Zappo
  

  http://www.facebook.com/zappos?v=app_7146470109

• Black­Berry
  

  http://www.facebook.com/BlackBerry?v=app_131272943575701

• Cra­nium
  

  http://www.facebook.com/Cranium

• live­scribe
  

  http://www.facebook.com/livescribe?v=app_369666098814

• NFL
  

  http://www.facebook.com/NFL

• Mont Blanc
  

  http://www.facebook.com/montblanc

• Adi­das
  

  http://www.facebook.com/adidasoriginals?v=app_11007063052

• Twi­light
  

  http://www.facebook.com/twilight?v=app_168637664177

• GAP
  

  http://www.facebook.com/gap

• Nike
  

  http://www.facebook.com/nike?v=app_4949752878

• Pan­tone­Color
  

  http://www.facebook.com/PantoneColor?v=app_7146470109

• Carhartt
  

  http://www.facebook.com/Carhartt

• Nokia
  

  http://www.facebook.com/nokia

• Nir­vana
  

  http://www.facebook.com/Nirvana

• Google
  

  http://www.facebook.com/Google

Some info about AWWWARD

• by Awwwards Team
• http://www.awwwards.com

The awards for design, cre­ativ­ity and inno­va­tion on the Inter­net, which rec­og­nize and pro­mote the best web design­ers in the world. Awwwards are the awards that rec­og­nize and pro­mote the tal­ent and effort of the best devel­op­ers, design­ers and web agen­cies in the world.

Tags: Advertising, Brand Agency, Brand Communication, Brand Communications, brand communications agencies Melbourne, Brand Design, brand designer, Brand DNA, Brand Experience, Brand Expression, Brand Identity, brand identity agencies, brand identity designers, brand identity designers Melbourne, Brand Personality, Brand Strategy, Brand Voice, brand-designers-Melbourne, brand-gesture, Brand-Storytelling, brandamentalist, Brands on facebook, Corporate Image, Creative Ideas, Dave Ansett, David Ansett, Facebook, Facebook brand design, facebook page, Facebook page design, Graphic Design Melbourne, integrated marketing and facebook, Melbourne brand designers, Melbourne Brand Strategy, online branding, online branding agency, online branding agency Melbourne, Truly Deeply, Visual Language

This entry was posted on Tuesday, August 2nd, 2011 at 6:00 am and is filed under Brand Agency, Brand Strategy, Brand-Storytelling, Corporate Image, Small Brands Big Personalities. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.