Truly Deeply/Madly

A Beau­ti­fully Exe­cuted Re-branding Project.
We were engaged with Jean Hailes to con­duct a full brand re-design, start­ing with the strate­gic frame­work and out­putting all brand iden­tity col­lat­eral. In a lit­tle under two decades Jean Hailes has devel­oped a sig­nif­i­cant stand­ing in the women’s health sec­tor. But it also under­stands that it needs to con­tinue to proac­tively develop the direc­tion of the Jean Hailes brand. A direc­tion that would fur­ther solid­ify Jean Hailes as the author­ity in women’s health to deliver cut­ting edge research and med­ical ser­vices for their clients. The result — a beau­ti­fully designed re-brand for this not-for profit in women’s health.

The Jean Hailes Foun­da­tion is a not for profit organ­i­sa­tion devoted to improv­ing the health and well­be­ing of women. Founded in 1992, The Jean Hailes Foun­da­tion reflects the endur­ing legacy that Dr Jean Hailes made to women’s health. She was a pio­neer in women’s health in Aus­tralia and in 1971 estab­lished the first clinic ded­i­cated to women’s health. Dr Jean Hailes had an absolute pas­sion for improv­ing the health and well being of all women. Her exper­tise and deter­mi­na­tion to make a dif­fer­ence not only shaped hugely pos­i­tive out­comes dur­ing her life­time, it also inspired the cre­ation of The Jean Hailes Foun­da­tion, fol­low­ing her pass­ing in 1988.

Though devel­op­ing a focus on net­work­ing and research we looked at the defin­ing fac­tors that could place Jean Hailes to enable them to deliver the best ser­vice and resources to their clients. To achieve this they need to become the defin­i­tive organ­i­sa­tion on women’s health in order to have influ­ence on national health pol­icy and the author­ity voice in women’s health issues.

Lever­ag­ing the new go-to mar­ket brand essence, we set about cre­at­ing a visual lan­guage that would rep­re­sent Jean Hailes Essence and the myr­iad of other strate­gic inputs. The new brand essence called for a visual lan­guage that could tie together a re-focused sci­en­tific com­mit­ment, but also rep­re­sent the com­mon bonds that women face in their health lives. The illus­trated ’ net­worked woman’ was devel­oped to rep­re­sent the every woman and was sur­rounded by a visual lan­guage that com­bined a sense of fem­i­nin­ity and sci­en­tific focus. In design­ing the com­plete brand iden­tity for Jean Hailes we have devel­oped a suite of ele­ments includ­ing, cor­po­rate sta­tion­ary, inter­nal and exter­nal sig­nage, web­site, mar­ket­ing col­lat­eral and e-branding.

One of the advan­tages of being a full ser­vice brand agency is that it allows us to realise an inte­grated approach to the visual rep­re­sen­ta­tion of the strate­gic frame­work. Jean Hailes was one of these projects that allowed us to exe­cute the strate­gic and visual oppor­tu­ni­ties. The new Jean Hailes brand will serve the ambi­tions of the Jean Hailes organ­i­sa­tion.

If you’d like to dis­cover more about the busi­ness advan­tages to bet­ter posi­tion­ing your brand in your mar­ket, why not get in touch. We’d love to share in your success.

Tags: Advertising, Brand Agency, Brand Communication, Brand Communications, brand communications agencies Melbourne, Brand Design, brand designer, Brand DNA, Brand Experience, Brand Expression, Brand Identity, brand identity agencies, brand identity designers, brand identity designers Melbourne, Brand Personality, Brand Strategy, Brand Voice, brand-designers-Melbourne, brand-gesture, Brand-Storytelling, brandamentalist, Corporate Image, Creative Ideas, Dave Ansett, David Ansett, Graphic Design Melbourne, Melbourne brand designers, Melbourne Brand Strategy, Truly Deeply, Visual Language

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