At Truly Deeply, we are always looking for new and innovative ways to help our clients bring their brands alive. At the heart of this, is a firm belief that to be truly effective, every brand touchpoint must be reflective of the brand’s essence. A brand’s essence, is a single thought that encapsulates the soul of who that brand is. It expresses clearly what the brand stands for in a simple and powerful manner and it underpins the fundamental promise to clients. This promise is one of its most important assets and one that needs to be leveraged across all customer touch points. For most, the essence is never explicitly communicated unlike a corporate or campaign tagline, but is rather the thought behind its actions. This thought drives every aspect of the brand. One brand who is particularly skilled at living its essence, is Britain’s T-Mobile.
Archive for February, 2012
Viva La Digital Brand Revolution
We love the way the digital revolution has seamlessly woven into the way we live our lives. In so many ways the way we do things today integrates a digital element whether shopping for a car or a pair of jeans – sharing photos from our holidays, or sharing what we got up to on the weekend. It’s virtually impossible to track the way we intuitively utilize digital in our daily lives.
This great visual from Google data Arts and Punk & Butler will blow your mind just that little bit further…
A study from Duke University, USA found that a whopping 45 percent of the choices we make every day are formed by habits. With this in mind you can imagine what an incredible feat it is to change a consumer’s purchasing behaviour, but one that many marketers attempt to achieve.
“The Manager’s Gone Mad!!!!”, “Massive Mayhem Sale!”, “IT’S ALL GOTTA GO!”, “Never to be repeated prices”, “We’ve lost the plot!”, “BONKERS! BONKERS! BONKERS!”
You’ve only got to turn on the tele or open a newspaper to be reminded of the obsession we have in this country with retail price discounting. Whether selling doors or doormats, books or bras, televisions or toys, having a Super Summer Sale or a Massive Markdown Madness is the fall back marketing strategy of choice for many Australian retailers.
It’s not every day we get all hot and steamy about a new member of the team – but Wednesday this week wasn’t just any other day. We’re all pretty pumped around the Truly Deeply studio to introduce… Our new espresso machine.
No we’re not addicted to our hit(s) of espresso.
Yes, we have taken our love affair to a new level with this bad boy.
If you haven’t been in to visit us for a while – or if the coffee your current agency serves-up sucks – why not drop by for a Truly Deeply visit. You know you want to.
Sportsgirl in Australia has had considerable media coverage this week with its so called Window Shop in Chapel Street Melbourne, the first of many interactive shopping billboards the clothing retailer plans to erect in various locations. The billboards feature images of key fashion items that consumers can purchase by scanning the items barcode with their iPhone.