It’s time to tuck in your counters, put a bit of product in those serifs and get ready for the Type dating game. Check out this great little site from Aura Seltzer, Type Connection, A Typographic Dating Game. You get to pick the beau from a selection of general font types (which includes Archer, one of my pet fonts) then try to match them up with an appropriate belle.
Archive for March, 2012
03.30.12
Date Night For Fonts
The recent half yearly financial reporting season has brought the spotlight well and truly onto Australia’s department stores. David Jones has flagged a possible 35-40% full year decline in net profit, with some newspaper headlines suggesting that DJ’s were in a fight for their survival.
I think we are all across the woes in retailing with the current economic climate and an enduring sentiment of caution amongst consumers. But what has been engrossing of recent times is the new business lexicon being bandied around. To this end, the following blog is sheer indulgence – simply sharing some of these, and importantly reflecting on the fact that it is the new world of retailing mandating attention be given to the labels expressed here.
As a brand design agency, we are constantly looking at new and innovative ways for brands to interact with their customers and stakeholders. A brand which is constantly looking at new ways to push the boundaries is Heineken and their latest idea is certainly no exception. With the winners announced at the end of this week, the Heineken Limited Edition Design Contest has been a monumental gesture for the brand, and one that has seen over 30,000 designs entered, over 6 million ‘likes’ on Facebook and 20,000 connections made via social media. Read the rest of this entry »
Internal Email:
Hello Everyone,
I am shocked that someone in the studio would steal my Greater Western Sydney Giants Coffee Mug, which I bought from the official Greater Western Sydney official merchandising website.
I was hoping to be the first one to use it (was saving that moment for their first win), but the dream is over.
Lachlan.
Today I discovered some great brand thinkers who happen to be bike mechanics. 178 Cyclery in Brooklyn have inverted the process of buying a bike. Rather then selling you something from the stock they have in store or what they can order from their supplier, they accompany and guide you on a process of discovery and learning tailoring a custom bike that is as unique as you are. Read the rest of this entry »
Creating Memorable Brand Design
As creative director of our brand agency I’m always being asked by our clients how to create the most effective brand identity or corporate image. The answer always includes the invaluable elements of owning ‘Unique Visual Properties’. Unique visual properties are visual elements of your brand identity that position your brand and its strategy in the hearts and minds of your target market, but just as importantly, achieve that goal with fresh and unique visual language. By consistently presenting your unique visual properties to the market, over time you will own them and their brand associations, providing you with defensible, bankable brand equity. Too many visual identities utilize the same small handful of type styles, leaving the door wide open for brands to select remarkable and distinctive typefaces to reflect their unique brand proposition and personality.
By a long shot the most popular blog we’ve ever written was a collection of cracking custom typefaces we published a couple of years back. Literally tens of thousands of people have enjoyed the blog and it continues to be popular. So when you’re on a good thing…
This week saw our very own Dave Ansett join-up with Chris from Tank and Brie from Three Winged Fly for an evening under the spotlight at AGDA’s bi-monthly Question time event. The evening was held at the See Saw studios in West Melbourne and from the look of these pics, the guys managed to keep everyone from nodding-off.
Nike FuelStation at Boxpark London
Nike continues to push retail space design and customer experience with the first FuelStation launched in Boxpark London. A retail space that is like no other, the space invites the digitally enabled athlete to interact with the Nike brand. The retail design has a fine balance of innovative digital interactivity and product experience. Created as a pop-up retail outlet, the entire retail space has been created from shipping containers. See more after the jump.
Just snapped a pic of this poster taped to a pole outside Dead Mans – our local coffee spot.
Love it.
