Truly Delicious Brand Design
Yep, there’s no secret we love our food here at Truly Deeply, so cook books hold a dear place in our heart – especially when they’re well designed. Previously we’ve written about a beauty designed for Ikea, and this one created for the culinary and art focused publishing company, Gerstenberg Publishing House as a limited edition series might have just topped our list.
Reversing stereotypes through personal brand story telling is how four Kenyan men, Gabriel, Benard, Brian and Derrik turned a simple idea into a viral campaign for charity. After watching Alex Presents Commando they wanted to tell their own story about African stereotypes in Hollywood movies. The video gives us a sneak peak into the lives of the Kenyan men, humanising their world and showing a different Africa, one that is filled with hope, laughter and kindness. It has been produced for Mama Hope who have released a series of personal stories from African nations to raise money for education and much needed community development.
This weeks inflation figures show that March quarter’s inflation fell to 1.6%, the lowest annual rate since late 2009. Most of our economic commentators are now predicting an interest rate cut by the Reserve Bank as a forgone conclusion. But if brand owners are expecting that a cut in interest rates may do something to awaken Australia’s consumers from hibernation, then they need to have a re-think. We seem to be moving to a low inflation, low interest rate and low growth world – brands will need to therefore adapt.
ANZAC Day goes beyond the anniversary of the landing on Gallipoli in 1915. It is the day we remember all Australians who served and died in all wars, conflicts, and peacekeeping operations. The spirit of ANZAC, with its human qualities of courage, mateship, and sacrifice, continues to have meaning and relevance for our sense of national identity. Today, ceremonies will be held in towns and cities across the nation to acknowledge the service of our veterans. As arguably one of the most sacred days on the Australian calendar, surely the day speaks for itself and yet earlier this year, the Federal Government caused a furore with potential plans to brand the day in preparation for the 100th Anniversary.
Creating Retail Brand Differentiation through the Power of Artistic Creativity.
French fashion company Hermès have established a reputation for creative collaborations with international designers to create remarkable window displays for their stores in order to promote their line of products in an artistic way. Like many premium brands before them, Hermé understand the power of art in differentiating themselves from the high gloss, high production value brand imagery of their competitors.
Over the weekend, Coles launched their much-hyped ‘flybuys’ campaign and introduced their new brand ambassador, Dawn French.
This continues their strategy of using celebrities as the face of the brand. It has worked in the past, but is Dawn the right ambassador?
We all know how powerful social media can be and this latest story to come out of LA shows just how powerful it can be when one individual decides to take on a cause. Caine’s Arcade tells the heartwarming story of a boy named Caine in East LA who made a DIY arcade using cardboard boxes from his father’s auto parts store.
For the first time, the world’s largest online retailer is looking to set up a warehouse on Australian shores. In a move that is likely to make our local retailers tense, Amazon are looking to Asia-Pacific to extend their distribution network. However it is not yet known what this means for consumers purchasing from the retailer and in turn the impact it will have on the market. Faster delivery time is likely, but could it also mean cheaper products?
First published in National Times
A Guest post by Melbourne-based writer James Schloeffel
We now know that Colonel Sanders’ poultry empire isn’t just about dishing out greasy chicken and fake potato. It is also racist. At least that is what some American YouTube viewers and parts of the mainstream American press would have you believe.
This year we began writing a regular column on branding for The Melbourne Review. This second of our articles explores the impact of private label brands on the retail landscape.
Whichever way you cut it, the growth in private label brands is going to continue within Australian supermarkets.
Consumers in Australia are increasingly seeing private label products as representing great value. A recent AC Nielsen research report into the power of private label brands globally found an average of 69% of all respondents agreed that ‘supermarket own brands are usually extremely good value for money’. In Australia 81% shared this sentiment.
