We all know how powerful social media can be and this latest story to come out of LA shows just how powerful it can be when one individual decides to take on a cause. Caine’s Arcade tells the heartwarming story of a boy named Caine in East LA who made a DIY arcade using cardboard boxes from his father’s auto parts store.
Discovered by an encouraging filmmaker named Nirvan Mullick, Caine has what he calls the “best day of his whole life” when the city rallies his efforts in a surprise tribute arcade flashmob. The video is 10 minutes long but definitely worth it.
Why this story is so good.
– Social media has been used for what I believe was is initially created for. Storytelling with a social conscious!
– Caine’s Arcade celebrates and champions small personal brands, and
– A story like this touches the heart becomes something worth talking about.
If you also go to Caines’ Arcade website, you will notice that a scholarship fund has been set up to help Caine and other kids like him to go to college. They have already raised over $170,000! A pretty powerful social media effort!
Tags: and corporate branding, Brand Agency, brand architecture, Brand Communication, Brand Communications, brand communications agencies Melbourne, Brand Design, brand designer, brand developers, brand developers Australia, brand developers Melbourne, Brand DNA, Brand Experience, brand guidelines, Brand Identity, brand identity agencies, brand identity designers, brand identity designers Melbourne, Brand management, Brand Personality, Brand Strategy, brand-designers-Melbourne, brand-development, brand-marketing, branding strategy, champions-small-personal-brands, corporate identity, corporate identity design, Corporate Image, creative agencies, creative agencies Melbourne, Creative Agency, creative agency Melbourne, design-creative, Graphic Design Melbourne, Melbourne brand designers, Melbourne Brand Strategy, Nirvan-Mullick, online branding, online branding agency, professional services brand, professional services branding, professional services branding agency, retail brand agency, retail brand strategy agency, retail branding, retail branding agency, retail catalog agency, retail catalogue agency, retail strategy, retail strategy consultants, retail-brand, Social-Media, specialist retail brand agency, Storytelling-social-conscious, tim-wood, Truly Deeply, Visual Language, web site branding, web site branding agency