Captivating Retail Brand Design
In Helsinki last month I was struck by the beautiful retail imagery created for Finnish textile and clothing brand Marimekko. The when in Boston recently I came across a hoarding for their new store and was reminded of the power of design to create a stand-out presence in the madly busy world of retail.
Marimekko has recently teamed-up with Finnish illustrator and designer; Aino-Maija Metsola to create this series of stunning brand visual language, which they are leveraging through a whole range of brand communications from store hoardings to point of sale and beyond.
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