Recently I came across this (very) graphic representation of the social media landscape from the digital gurus at Buddy Media. Little wonder that brands who try to navigate this tangle of platforms struggle to get a return on their investment of time and energy.
In response, we’ve been busy developing our own framework to assist brands in understanding where to best focus their social media activities. Our recent appointment to the prestigious E3 network of independent brand and marketing agencies also gives us access to some of the world’s finest social media agencies.
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