Legendary Japanese Sushi Chief Jiro Ono is considered the world’s greatest Sushi chiefs. Japan has declared him a national treasure and his humble 10 seat restaurant located in a Tokyo subway station has been awarded 3 Michelin stars. At 85 he is the subject of a documentary film by David Gelb. A story of working life, family and the quest for culinary artistic perfection.
The documentary is a great reflection on the legacy of personal brands. Jiro who is a humble master of the art of Sushi is relentless in quest for perfection. Each morning visits Tokyo’s fish markets, selecting the finest ingredients. He is presented as a kind, zen-like master of on the quest for balance and simplicity. It is a great reminder to reflect on our own personal brands. How would your life be represented if someone made a documentary? What personality traits would be your strongest? What quest of discovery are you on?
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