Understanding the code, or the unwritten rules that play out in any category is mandatory for all brand managers. However, once having gained an understanding of the of code of practice demonstrated by the key players, brand managers have to choose whether they play by these rules or challenge the conventions. If one chooses to reinvent the rules it goes without saying they need to have a strong sense of how the target market is likely to respond. But challenging the conventions is the space challenger brands love to play.
Archive for July, 2012
Let the Games Begin
Yes we’ve had a few Olympic posts lately, and yes we’ve covered Banksy before also, but it’s out brand & design blog and we’ll obsess if we want to. So when I spotted these two new pieces of Banksy art in the lead-up to the London Olympics, there was no way I couldn’t post them.
Banksy Love like Brand Love
Here at Truly Deeply we’ve always been big Banksy fans. As creators of brands with a penchant for visual identity, Banksy’s conceptual, graphic street art has always appealed to us as visual communication of the highest order. A while back we did a blog on our favorite Banksy work called: ‘Banksy, a voice rich in story telling’, and we’ve just come across the ultimate in life imitating art (gotta love that) – with these real-life photographic recreations of Banksy’s work by artist/photographer Nick Stern.
As a coffee lover, I am quite particular about how my coffee is made. When someone asks me if I want a coffee, the first thing I question is whether it is real coffee from an espresso machine. I can’t stomach instant coffee.
Now, Grower’s Cup is trying to change this perception and convince us “real coffee lovers don’t use machines”. Is this a real game changer for coffee or just another fad?
Nike Plays Brand Hardball
Nike has never been a shrinking violet brand. They are marketers of the highest order, transforming their business over the years from a manufacturing/product model to a marketing/brand model – and they have few peers in their space. testament to their market leading mindset is this latest bold brand experience – the redesign of a community basketball court in London.
Brand Identity Design on Truth Serum
I love this project from Swedish designer Viktor Hertz. The ‘honest logos’ project proposes – ‘what if logos actually revealed the naked truth of a brand’s meaning in the mass market’. Hertz has developed a bunch of new logos to add to his first series ‘revealing the truth’. Hertz believes “the logos also give us a chance to reflect on our own personal habits of consumption”. Agree or disagree, I love the concept … Read the rest of this entry »
It’s annual report time again!
We are currently working on annual reports for most of our Australian clients and our focus is, as always about how brand can be infused into the communication to make it valuable and engaging for all stakeholders.
Every year, many organisations are required to produce an annual report. But instead of just going through the motions this is a great opportunity to use your annual report as a powerful brand communication tool.
British Design Agencies Strike Back
Fit is an exhibition of posters by British-based designers inspired by the upcoming 2012 London Olympics. Frustrated by the lack of inclusion of graphic design by the Olympic Games organizers, British designers Jonathan Barnbrook and Vaughan Oliver invited a bunch of leading UK-based designers to create a poster inspired by the Games. Nothing better than an unofficial design exhibition… Read the rest of this entry »
Capturing the Magical Spirit of Imagination through Brand Design
One of the things I love about the Lego brand is their ‘Challenger’ mindset. Even though they have a market position and brand equity their competitors can only dream of, they have an endless appetite for creating brand expressions that capture the spirit and wonder of their brand’s core essence. So-much-so that the line between company driven brand communications, and those that are created simply because of the role the brand plays in our lives has permanently blurred. German artist megx recently transformed a train overpass in Wuppertal, Germany into a bridge constructed of Lego blocks. I haven’t been able to connect the dots to uncover whether this is an act of brand communication or unsponsored brand love. Either way – I’m a big fan. Read the rest of this entry »