Leveraging Olympic Sponsorship Branding
Of the many brands shelling-out mega bucks to be officially connected with the London Olympic brand, Coke have proven once again to be masters at leveraging that relationship through their most valuable brand assets – their packaging design.
MWM graphics collaborated with Attik on the official souvenir Coke branding for the London 2012 Olympics (more SKUs after the jump…)
And in the US market Turner Duckworth have designed 6 limited edition Coke cans to mark the sponsorship. I don’t know about you, but for me the global packaging design campaign captures the spirit of the Olympics far more effectively than the designs for North America. I’d love to hear your views too.
Dave Ansett, Brandamentalist
Carbonated Brand Designer
For monthly updates of our thinking, click here to receive our free Brand Newsletter
Tags: and corporate branding, Brand Agency, brand architecture, Brand Communication, Brand Communications, brand communications agencies Melbourne, Brand Design, brand designer, brand developers, brand developers Australia, brand developers Melbourne, Brand DNA, Brand Experience, brand guidelines, Brand Identity, brand identity agencies, brand identity designers, brand identity designers Melbourne, Brand management, Brand Personality, Brand Strategy, brand-designers-Melbourne, brand-development, brand-marketing, brandamentalist, branding strategy, coke olympiucs packaging, Coke Packaging, corporate identity, corporate identity design, Corporate Image, creative agencies, creative agencies Melbourne, Creative Agency, creative agency Melbourne, Dave Ansett, David Ansett, Graphic Design Melbourne, Melbourne brand designers, Melbourne Brand Strategy, Olympics brand, online branding, online branding agency, professional services brand, professional services branding, professional services branding agency, retail brand agency, retail brand strategy agency, retail branding, retail branding agency, retail catalog agency, retail catalogue agency, retail strategy, retail strategy consultants, retail-brand, specialist retail brand agency, Truly Deeply, Visual Language, web site branding, web site branding agency
